Job Title: Outreach Executive

Reports To: Director of Member Engagement & Growth Strategy

Location: Chicago, Illinois

Position Type: Full-Time; Permanent

People Manager: No

Salary Amount: $60,000 annually plus bonus potential

Organization Overview

The Center for Better Aging (CBA) is a healthcare collaborative funded through the Illinois Department of Healthcare and Family Services’ Healthcare Transformation Collaboratives (HTC) grant. Our mission is to transform health outcomes, nurture well-being, and reduce inequities for adults over 50 in Chicago’s Greater South Side community through whole-person care.

Position Overview

The Outreach Executive is responsible for driving member acquisition, conversion, and retention through targeted community engagement, lead generation, and event execution. This role combines high-energy field sales with community relationship-building, requiring the ability to consistently meet and exceed membership growth metrics. 

The Outreach Executive role is an on-the-ground, result-driven position for professionals who thrive in fast-paced work environments and can develop pipelines with the intention of converting prospects into active members. In addition to the base salary, this position is eligible to earn a monthly performance bonus up to $1,250 based on meeting lead metrics.

The Outreach Executive will be responsible for:

Member Acquisition

• Meet and exceed monthly and quarterly member acquisition goals.
• Conduct targeted outreach in high-potential communities to generate leads and drive enrollments.
• Manage the full conversion process from lead capture to active membership.
• Develop and maintain a pipeline of prospects using Salesforce.

Community Engagement and Partnerships

• Represent CBA at community events, fairs, and partner activations to promote services.
• Build strong relationships with community leaders, businesses, and referral sources to expand reach.
• Identify and cultivate strategic partnership opportunities to enhance lead flow.

Event Coordination

• Plan, coordinate, and execute community-based events designed to increase awareness and drive acquisition.
• Track event performance and return-on-investment (ROI) to optimize strategies for maximum lead conversion.

Lead Generation and Conversion

• Develop and execute territory plans to target high-yield prospects.
• Engage leads via phone, in-person events, and digital channels to convert them to members.
• Conduct presentations and one-on-one consultations to clearly communicate CBA’s value proposition.

Reporting and Performance Tracking

• Maintain accurate and timely reporting of outreach activities, leads, and conversions in Salesforce.
• Analyze performance data to adjust strategies and improve results.

Performance Metrics

• Member acquisition volume and conversion rate
• Lead-to-member conversion efficiency
• Event ROI and engagement impact
• Partner and community relationship development

Other duties assigned.

Qualifications

Required Education

• High school diploma or GED (Bachelor’s degree preferred)

Skills & Competencies

• 2+ years of direct sales, member acquisition, or business development experience preferably in healthcare, insurance, or community-based services.
• Proven track record of meeting and exceeding sales targets.
• Strong communication, persuasion, and interpersonal skills.
• Ability to work flexible hours, including evenings and weekends.
• Reliable transportation and willingness to travel within assigned territory.

Preferred Experience

• Experience in Medicare/Medicaid, managed care organizations, or patient enrollment.
• Event coordination and community marketing experience.
• Familiarity with social determinants of health and health equity principles.

Reporting Structure 

The Outreach Executive will report to Director of Member Engagement and Growth Strategy and work closely with CBA’s directors and partners.

Benefits Package

• Health & Wellness: Comprehensive medical, dental, and vision insurance
• Retirement: 403B and ROTH plans available
• Paid Time Off: Flexible Paid Time Off (PTO) policy with paid holidays
• Insurance: Life and disability insurance
• Professional Growth: Company investment in professional development and certifications
• Flexibility: Hybrid work model and flexible scheduling options
• Perks: Free snacks, coffee, and catered lunches

Equal Opportunity Employer Statement

The Center for Better Aging is committed to diversity and inclusivity, ensuring equal opportunities for all employees and applicants. As an Equal Opportunity Employer, CBA does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. We encourage individuals from all backgrounds to apply.