Digital Marketing & Social Media Specialist

The Digital Marketing & Social Media Specialist plays a key role in shaping Pennsylvania Lumbermens Mutual Insurance Company’s (PLM) digital presence, with a primary focus on social media strategy, content creation, and audience engagement. This role is responsible for developing compelling, industry-relevant content, managing platforms, and leveraging analytics to drive brand awareness, strengthen relationships, and support lead generation.

Company

Pennsylvania Lumbermens Mutual Insurance Company (PLM) is America’s oldest and largest insurance company dedicated to protecting wood-related businesses such as lumber and building material dealers, wood product manufacturers, and sawmills. Headquartered in Center City, Philadelphia, PLM has been recognized as a Philadelphia Inquirer Top Workplace for nearly a decade.

Since 1895, we have built long-term relationships grounded in stability, specialized expertise, superior customer service, and transparent communication. Our commitment extends beyond our policyholders to our employees and communities. We believe company success begins with employee development. We support continuous learning, career growth, and a culture where individuals are empowered to contribute and thrive.

Responsibilities   

· Develop and execute a comprehensive social media strategy aligned with PLM’s business and marketing objectives

• Create and publish high-quality written, visual, and video content that educates audiences on industry topics, coverages, and risk management insights
• Design and develop digital assets (graphics, templates, social visuals, and marketing collateral) to support marketing, sales, and internal department initiatives

· Monitor and engage with audiences, fostering meaningful interactions with policyholders, prospects, and industry partners

· Manage and optimize PLM’s social media platforms to increase engagement, promote educational content, and support lead generation efforts

· Analyze performance metrics (engagement, reach, conversions) and provide actionable recommendations to enhance campaign effectiveness

· Support company branding initiatives by highlighting company culture, employees, and community involvement

· Ensure all content adheres to brand standards, regulatory requirements, and industry compliance guidelines

• Maintain comprehensive knowledge of company products, coverages, and industry trends to create accurate and impactful marketing materials
• Represent the company at trade shows and industry events as needed

Position Characteristics

This position requires a combination of proven project management skills, a high degree of creativity, and advanced comfortability with multi-media marketing. The Digital Marketing & Social Media Specialist has a strong understanding of digital strategies, stays current with trends, and recognizes how to connect the dots between concept and deliverable. The ability to execute an idea is paramount. The ideal candidate is an intellectually curious self-starter who is comfortable working with technical subject matter experts, collaboratively across teams, and independently. Strong project management skills, attention to detail, and the ability to manage multiple priorities are essential. A passion for storytelling and a deep appreciation for PLM’s distinct brand, reputation, and industry focus are critical to success in this role. This role is ideal for someone who values long-term relationship building, industry specialization, and contributing to a purpose-driven organization.

Position Requirements

· Bachelor’s degree in marketing, communications, journalism, or a related field

· 2–4 years of experience in social or digital marketing, preferably within B2B, insurance, or financial services

· Proven experience managing corporate social media accounts with measurable results

· Strong writing, editing, and storytelling skills

· Experience with social media management and analytics tools (e.g., Hootsuite, Sprout Social)

· Proficiency in graphic design and/or video editing tools (Adobe Creative Suite, Canva) preferred

· Understanding of SEO and content optimization best practices is a plus

· Ability to manage multiple projects and meet deadlines in a fast-paced environment

· Interest in or willingness to develop knowledge of commercial insurance and the industries PLM serves

· Commitment to ongoing professional development and industry education 

· Portfolio of social media campaigns, writing samples, and/or design work required

Work Conditions

· Ability to sit and work at a computer for extended periods

· Ability to communicate clearly in written and verbal formats

· Hybrid work schedule (3 in-office, 2 remote)

· Occasional travel for company events or industry conferences may be required