We're Tovala, a food-tech company completely reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and food, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do whatever matters to them. We've amassed a loyal, rapidly growing following in just three years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry. We're looking for great people to join our team of hard-working, food-loving nerds.
The Director of Growth Marketing is an experienced, data-driven, and customer-obsessed marketer who owns online and offline performance marketing channels and drives continued rapid growth for the business. You are responsible for efficiently acquiring new customers by managing and scaling existing channels (Facebook, linear TV, Instagram, direct mail and branded search) and expanding Tovala’s acquisition model into new channels (e.g. OTT, affiliate, radio/podcasts, non-branded search etc.) through ongoing experimentation and analytics. While you are relentlessly focused on data and optimization, you are also deeply passionate about connecting with our customer. You incorporate customer journey thinking into our marketing mix and ensure that we reach our customer at the right time with the right message. Our ideal candidate is a passionate, growth oriented, and analytical marketing leader who can grow with the organization as we continue to scale.
About the role