Position Overview

Are you a performance-minded digital marketer who thrives at the intersection of user experience, analytics, and conversion? Do you enjoy turning traffic into bookings by optimizing journeys, reducing friction, and continuously improving how a website performs?

The Springs Resort and Murrieta Hot Springs Resort are seeking a Website Specialist (Part-Time) to own website performance, conversion optimization, and revenue readiness across both properties.

This role is a strategic owner with guardrails, focused on CRO, website health, and execution excellence. Creative direction, campaign strategy, and development support are provided; this role ensures the website consistently supports business goals and converts demand into revenue.

Success in this role is measured by increased conversion rates, reduced funnel drop-off, and increased website-driven revenue.

Work Environment & Schedule

• Status: Part-time, Hourly
• Compensation: $40-$50 per hour DOE
• Time Commitment: approximately 30 hours per week
• Schedule: Primarily weekday business hours; hours may flex based on projects and launches
• Work Mode: Remote- California, Texas and Colorado
• Reporting Structure: Reports to VP of Marketing; works closely with on-property Marketing Managers, Paid Media team, Creative partners, and Development team

Website Performance & Conversion Optimization

• Own ongoing conversion rate optimization (CRO) across hotel bookings, day passed, and high-intent pages 
• Analyze user behavior and funnel performance using GA4 and related tools to identify drop-off points
• Partner closely with Paid Media on A/B testing strategy, landing page creation, and message match
• Translate insights into prioritized website improvements tied directly to revenue impact
  

Website Management & Publishing

• Manage day-to-day website updates and content publishing across both properties using WordPress
• Deploy campaign, promotional, and evergreen content aligned to marketing timelines
• Publish content with approval until fully trained and confident in product offerings
• Ensure all updates are prioritized by conversion and business impact, not volume
  

Analytics, Tools & Insights

• Monitor page-level performance, user journeys, and conversion behavior using GA4 and Looker Studio
• Maintain tracking integrity and QA key conversion events
• Identify trends, anomalies, and optimization opportunities and surface them to marketing leadership
• Collaborate with stakeholders on insight interpretation and prioritization
  

Retargeting & Consideration Experience

• Build and maintain consideration-stage landing pages for non-new and retargeted users
• Ensure retargeting audiences land on clear, intent-aligned experiences
• Partner with Paid Media to improve mid-funnel clarity and conversion readiness
  
  

AI, SEO & Automation

• Improve structured data, schema, and AI/SEO visibility across both websites
• Create and maintain AI workflows to support marketing efficiency and optimization
• Ensure website content is structured and ready for AI concierge, chat, and automation tools
• Leverage AI tools to accelerate analysis, workflow efficiency, and optimization efforts
  

Cross-Functional Collaboration

• Collaborate with on-property marketing managers to align website content with on-site experiences
• Execute creative inputs provided by agency partners and internal specialists
• Coordinate with the development team as needed (no coding required)
  

90-Day Success Indicators

• Measurable improvements in schema and AI/SEO readiness
• CRO improvements or statistically valid tests underway
• Reduced drop-off across key booking and day pass flows
• A documented plan to improve the end-to-end website purchase journey
  
  

Qualifications

• 5+ years of experience in website management, CRO, or digital performance marketing
• Strong experience working within WordPress CMS
• Proficiency with GA4, Looker Studio, and Google Sheets
• Demonstrated experience with conversion optimization and funnel analysis
• Experience partnering with paid media and creative teams on landing page performance
• Ability to create and leverage AI workflows for marketing tasks
• Strong analytical mindset with the ability to translate insights into action
• Comfortable operating autonomously within clear guardrails
  

Working Style & Fit

• Strategic thinker with strong execution skills
• Outcome-driven and comfortable owning performance metrics
• Confident publishing and optimizing once standards are established
• Clear communicator across marketing, media, and operational teams
• Thrives in a fast-moving, entrepreneurial environment
  

Role Summary

The Website Specialist owns the performance layer of our digital experience, ensuring our websites are optimized to convert demand into bookings and revenue