MASS MoCA is entering an exciting period of growth and transformation under new leadership and a newly launched Strategic Plan, and seeks a Senior Manager of Brand and Graphic Design to help shape how the museum tells its story visually across all platforms. Reporting to the Director of Communications & Content, the Senior Manager oversees all branded content development, production, and related budgets, and serves as a lead brand ambassador — ensuring a consistent visual identity across all internal and external touchpoints, including print, digital, web, social, and presentations. This role requires an experienced art director and graphic designer who leads and manages in-house graphic designers and oversees workflow within the design team. The role collaborates closely with key stakeholders across the museum — including curators, creative producers, visitor experience, campus and civic initiatives, and advancement — to assess needs, audiences, and project timelines, and ensure alignment with strategic campaign objectives.

This is a newly created position designed to support a critical and exciting period of growth and positioning for MASS MoCA. The successful candidate will thrive on collaboration and enjoy working in a fast-paced, highly adaptive environment. The ideal candidate brings a high standard of professionalism, institutional design sensibility, and pragmatic know-how, and works efficiently across multiple projects and priorities. As one of the department’s senior managers, this role partners closely with the Senior Manager of Marketing Operations to shape team culture, align creative vision, operational planning, and cross-departmental priorities. Proven experience managing multiple projects with diverse working groups and simultaneous deadlines, while maintaining design excellence, is essential.

Duties and Responsibilities:

• Devise and develop original ideas for marketing, promotional, wayfinding and organizational materials (digital, print and merchandise) that enhance MASS MoCA’s narrative and brand identity, incorporate existing artist assets, support revenue goals, and drive audience and member engagement across various platforms and environments
• Serve as a brand ambassador, ensuring consistent visual and editorial identity across all internal and external touchpoints — print, digital, website, social, and presentations
• Manages and directs the day-to-day work and performance of the Graphic Designers, exercising independent judgment and authority in personnel and operational matters. This position is responsible for effectively making decisions regarding hiring, promotion, discipline, discharge, performance evaluation, scheduling, workload assignments, mentoring, and corrective action. The role ensures consistent implementation and enforcement of institutional policies, procedures, and operational standards, and acts in the interest of the employer when addressing personnel, compliance, and performance issues. 
• Develop and launch scalable design templates and brand system to support a globally distributed network of collaborators, artists/exhibitions, and philanthropic partners
• Oversee the design of exhibition-related materials including object labels, exhibition identity and merchandise
• Recommend and support the production of compelling photography, animations, and videos to support digital campaigns, presentations, and brand storytelling
• Be the primary point of contact for all internal stakeholder design projects to the C+C department including visual arts, public programs, The Studios at MASS MoCA, performing arts, visitor experience and advancement to clarify scope, audience and timelines for design projects
• Oversee the creative process, from concept development to final production, ensuring consistency and quality in all design deliverables, and communicate proactively to internal stakeholders timelines and project updates
• Manage the employment — including hiring, performance management, scheduling, and mentoring — of department design staff
• Manage photo and video shoots to document strategic initiatives, performances and audience engagement
• This job description is intended to describe the general nature of the role and the work being performed. It is not an exhaustive list of all responsibilities. The Senior Manager may be required to perform duties outside of their normal responsibilities, as assigned or requested by Director of Communications and Content

Requirements and Qualifications:

• Bachelor's degree in Graphic Design or Visual Communication, or equivalent experience
• Minimum of 5 years of in-house or agency experience (museum/nonprofit experience preferred)
• Minimum of 3 years in a supervisory or team leadership role, with experience in performance management, scheduling, and mentoring creative staff.
• Proven track record of building, leading, and motivating high-performing teams
• Must be process driven, demonstrate strong visual design skills, possess a careful attention to detail, appreciate art in all its many forms and have a solid understanding of user-centered design principles
• Keen ability to incorporate compelling and relevant photography into branded content and materials
• Proven capabilities to develop creative within established graphic and style guidelines, and able to articulate strategic opportunities to transcend or evolve guidelines as needed
• Art direction and copy editing experience required in both print (collateral, direct mail, advertising) and digital (web, digital display, and social media)
• Confidence to inquire about needed information including the who (audience), what (format), and when (timeline) of each design request
• Strong project management skills, with an ability to prioritize competing deadlines
• Photoshop and InDesign fluency required; experience with Asana a plus
• Commitment to the highest standards of customer service and professionalism 
• Ability to work both collaboratively and independently

Physical Requirements:

• Comfortable working a flexible schedule, including some weekend, holiday, and evening events
• Ability to travel occasionally for events and industry meetings
• This position is based on site at MASS MoCA’s North Adams campus; regular in-person attendance is required

Compensation and Benefits: 

• In accordance with Massachusetts Wage Transparency Act, we are disclosing a good-faith salary range for this position: $68,000–$78,000 per?year. This reflects our reasonable expectation at the time of posting. Final compensation will be influenced by factors such as experience, education, licensure, and qualifications, and this range is not a guarantee for any individual employee.
• This position offers relocation assistance.
• Medical insurance 
• Dental insurance
• Life insurance
• Long term disability insurance
• Flexible Spending Account (FSA)
• Dependent Care Account (DCA)
• Medical deductible reimbursement
• 401(k) retirement plan
• Roth 401(k) option
• Paid Time Off (PTO) 
• Sick Time 
• Emergency Assistance Fund (LemonAid)
• Retirement planning support
• Professional development reimbursement
• Educational leave
• Reciprocal Organization of Associated Museums (ROAM)
• Employee Assistance Program (EAP)
• Student loan repayment assistance
• Discounts at Gift Shop and R&D Store
• Staff appreciation social events year-round

Application Process: Please submit a resume, cover letter, and a link to your portfolio (website or PDF) showcasing relevant branded content, campaigns, and design work. The application also includes a few brief questions to help us better understand your experience and interest in the role. Incomplete applications — including those missing the requested documents — may not be fully considered.

About MASS MoCA:

MASS MoCA is a vibrant non-collecting art museum with approximately 300,000 square feet of exhibition space dedicated to visual art and projects by contemporary artists. Formerly a 19th century factory, these exhibition spaces are unconventional, vast, soaring galleries spanning multiple buildings. Half of that space is dedicated to rotating 10–16 month exhibitions of which we present 4 to 6 large-scale exhibitions per year, along with smaller projects and commissions. The additional space is dedicated to long-term exhibitions in conjunction with artists, estates, and collections that run from 10 months to 25 years. MASS MoCA frequently works directly with artists on the fabrication of new commissions and large-scale site-specific installations. 

MASS MoCA was founded in 1999, not only as a contemporary art museum and performing arts venue, but also as a creative campus with a regional, national and global impact. MASS MoCA is one of the world's liveliest centers for making and enjoying today's most evocative art. With vast galleries and a stunning collection of indoor and outdoor performing arts venues, MASS MoCA is able to embrace all forms of art: music, sculpture, dance, film, painting, photography, theater, and new, boundary-crossing works of art that defy easy classification. From its beginnings as the major textile mill Arnold Print Works in the mid-19th century, to its days as the Sprague Electric Company in the mid-20th century, to its current iteration as a globally renowned contemporary art museum and fabrication center, the 24-acre MASS MoCA campus has a rich history of serving as the economic engine of the city of North Adams and the surrounding region.