Position Summary
The Portfolio Account Executive is responsible for growing revenue within a defined
portfolio of customers and prospects. This includes retaining current customers,
expanding their spend, converting inbound leads, and winning new smaller-spend
accounts.
The role blends consistent, disciplined sales activity with a consultative approach to build
long-term client relationships and achieve revenue goals. This position requires strong
attention to detail, process adherence, proactive account planning, and accurate
forecasting.
Key Responsibilities
1. Revenue and Quota Achievement
- Meet or exceed monthly, quarterly, and annual revenue targets.
- Deliver at least 100% of assigned sales quota through:
o Customer retention
o Growth within existing accounts
o New customer acquisition
- Maintain expected average deal size and contract duration.
- Forecast revenue with accuracy and integrity.
- Execute the company’s Minimum Standard of Care for all assigned accounts and targets.
2. Account Planning & Strategy
- Develop and maintain account plans for top revenue-producing and high-growth potential accounts.
- Identify key decision-makers and influencers within each account.
- Establish clear growth objectives for each assigned customer.
- Monitor competitive activity and protect existing business.
- Prioritize time and eort toward accounts with the highest growth potential.
3. Prospecting and Pipeline Management
- Consistently identify and pursue new business opportunities within the assigned territory or segment.
- Maintain pipeline coverage of 3–4x monthly revenue targets.
- Log 100% of activities, opportunities, and updates in the CRM.
- Maintain strong daily outreach activity across phone, email, LinkedIn, and other channels.
- Move opportunities through the pipeline stages according to defined sales process timelines.
4. Customer Growth and Retention
- Identify cross-sell and upsell opportunities aligned to customer objectives.
- Maintain high renewal and retention rates.
- Provide proactive, value-driven communication with all assigned accounts.
- Maximize the company’s share of each customer’s outdoor advertising spend.
- Address performance concerns quickly and escalate issues appropriately.
5. Sales Process & Operational Excellence
- Adhere to defined sales methodology and CRM best practices.
- Submit timely proposals, contracts, and required documentation.
- Ensure pricing accuracy and compliance with company policies.
- Maintain disciplined time management and territory coverage.
- Participate in sales meetings, training, and skill development initiatives.
6. Collaboration & Communication
- Partner with internal teams (operations, marketing, finance, and leadership) to ensure seamless campaign execution.
- Clearly communicate customer objectives and expectations internally.
- Serve as the primary point of contact for assigned accounts.
- Share market feedback and competitive insights with leadership.
Performance Metrics
Success in this role will be measured by:
- Revenue attainment vs. quota
- Retention and renewal rate
- Net revenue growth within assigned accounts
- Pipeline coverage and conversion rates
- Forecast accuracy
- CRM compliance and activity standards
Required Skills & Competencies
- Strong consultative selling and relationship-building skills
- Disciplined, self-motivated, and goal-oriented
- High attention to detail and organizational strength
- Ability to manage multiple accounts simultaneously
- Data-driven and comfortable using CRM and reporting tools
- Strong written and verbal communication skills
- Resilience and persistence in a competitive sales environment
Qualifications
- 2–5+ years of sales experience (media, advertising, or B2B preferred)
- Proven track record of meeting or exceeding sales targets
- Experience managing a portfolio of accounts
- CRM proficiency required
This position is remote-based, but will require client engagement in an assigned territory within the Southeastern United State.