Who is Urgo Medical?
Are you looking for a company where your work has meaning, where you can make a real impact and learn every day? At Urgo Medical, we believe innovation can transform lives. Our mission: to help patients heal faster and better, through cutting-edge products and innovative digital services. Some wounds are severe, can become chronic, or may become infected, causing pain and isolation.
By joining us, you will discover our mission, our foundation, our commitment to local industrialization, and the authentic energy of our teams. At Urgo Medical, we have many strengths: industrial, R&D, commercial... and all of them are essential. If you want to combine passion, impact, and innovation, this position is for you!
The Role
The Director, Dressings & Compression Portfolio is responsible for driving the collective strategy, growth, and execution of the dressings and compression brands, such as UrgoCleanAg, UrgoK2, Drawtex, Urgotul. This role is designed for a strategic, enterprise-minded leader who can move seamlessly between portfolio-level thinking and deep, hands-on brand leadership—identifying synergies where they exist while also driving focused, brand-specific strategies to maximize market impact, adoption, and long-term value. This role operates as a player-coach who both sets strategy and personally drives execution. The Director will serve as the connective leader across Commercial, Medical Affairs, Quality and Regulatory, and Operational teams, ensuring alignment between brand strategies and market needs.
This is an onsite role in Fort Worth, Texas.
Duties and Responsibilities
Brand Strategy
- Own and lead the dressing strategy across four wound care brands, operating as a player-coach who both sets strategy and personally drives execution, with direct downstream marketing ownership for three of the four key brands.
- Design, develop, and execute integrated downstream marketing campaigns—including positioning, messaging, value propositions, field tools, and launch initiatives—working in close partnership with Sales to ensure strategies are practical, adoptable, and impactful in the field.
- Evaluate portfolio performance and market dynamics to identify synergies, maximize current opportunities, and define areas for integration or differentiation, translating insights into executable campaigns, pilots, and scalable programs.
- Develop and execute short- and long-term strategies that drive growth, utilization, and improved patient outcomes, maintaining personal accountability for results while leading cross-functional alignment across Commercial, Medical Affairs, Regulatory, and Customer Excellence.
- Serve as the strategic and executional voice of the dressings portfolio to global marketing community, supporting in the feedback loop for new product launches and SKU optimization.
Leadership & People Management
- Directly manage a high-impact team member supporting the newest brand launch, providing clear direction, prioritization, and development.
- Foster a collaborative, results-driven culture focused on patient outcomes, customer success, and sustainable growth.
- Lead a cross-functional Brand Team that rotates annually to ensure strong field connection, pilot new ideas, and bring real-world insights into post-acute strategy and execution.
Market & Business Impact
- Support national and regional post-acute initiatives with large provider organizations, IDNs, and health systems.
- Identify and prioritize opportunities to scale successful pilots, programs, and partnerships across brands.
- Track and communicate performance metrics, risks, and opportunities to senior leadership.
- Ensure strategies are aligned with evolving reimbursement, care delivery models, and post-acute trends.
Competencies
- Enterprise mindset with strong portfolio and systems-level thinking
- Sales-first leadership mindset with a hands-on, field-engaged approach; values partnership with Sales as essential to strategy, execution, and success.
- Strategic planning and execution excellence
- Clear, confident communicator with executive presence
- Ability to manage complexity and competing priorities
Requirements
Required
- Bachelor’s degree required; advanced degree preferred.
- 8+ years of experience in medical devices, wound care, or a related healthcare field.
- Demonstrated experience in the post-acute care market (e.g., SNFs, LTACHs, home health, outpatient wound clinics).
- Proven ability to lead cross-functional initiatives and influence without direct authority.
- Strong strategic thinking skills with the ability to translate strategy into execution.
- Experience managing direct reports and developing high-performing talent.
Preferred
- Experience managing or supporting multi-brand portfolios.
- Familiarity with clinical, regulatory, and reimbursement dynamics in wound care.
- Experience partnering with large healthcare systems or enterprise-level customers.
- Background working closely with Medical Affairs and Regulatory teams.
Work Environment
- Indoors, in an office environment, with temperature control.
- No adverse environmental conditions expected.
- Up to 40% travel
- Sedentary work. Exerting up to 15 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading; the ability to operate standard office equipment and keyboards.