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Director of eComm and Digital Growth

Florence, TX

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Description

Staccato proudly serves and employs those who protect and embody American freedoms. We designed our 2011® pistol platform to deliver the World’s Best Shooting Pistols, so that all shooters, experienced and beginner, can become more confident and motivated to reach their next level of shooting excellence. Built in Texas, using only American steel, materials and parts, Staccato stands behind our firearms with a lifetime warranty. When you join Staccato, you join our family of shooters, our pursuit of excellence and our passion for the American way of life. As a fast-growing brand that is expanding its business into new verticals, Staccato offers an environment where you can develop your craft and grow your career alongside other patriots. In fact, 25% of our team are veterans and over 1,300 law enforcement agencies have adopted our 2011® for on duty or off duty carry, including the U.S. Marshals SOG, Texas Rangers, LAPD SWAT and Miami Dade SRT.

THE MISSION

We protect freedom. We proudly build the best product possible for those who protect and embody American freedoms.

Position Summary

Staccato is seeking a Director of eComm, Digital Marketing; Acquisition and Retention to lead digital growth across eCommerce and performance marketing. This role owns the strategy and execution of customer acquisition, retention, lifecycle marketing, digital merchandising, and online revenue growth. It is responsible for creating a premium, high-performing digital experience that drives traffic, conversion, repeat purchase, and customer lifetime value.

Requirements

• Lead eCommerce and digital marketing across acquisition, retention, lifecycle, and revenue-driving digital programs.

• Own digital growth strategy across paid media, email, SMS, CRM, site merchandising, and conversion optimization.

• Drive customer acquisition through performance marketing programs that increase qualified traffic, new customer growth, and return on ad spend.

• Lead retention and lifecycle marketing efforts that improve repeat purchase, engagement, and customer lifetime value.

• Partner with Creative and Brand teams to ensure digital campaigns and customer journeys reflect a premium, consistent brand experience.

• Own digital merchandising strategy, including product presentation, site content, promotional execution, and conversion-focused user flows.

• Monitor and improve key eCommerce and digital marketing metrics, including traffic, conversion, AOV, CAC, LTV, retention, and revenue contribution.

• Build and manage testing roadmaps across landing pages, offers, messaging, and onsite experiences to improve performance.

• Manage agency partners, platform vendors, and internal resources to deliver strong execution across media, CRM, and eCommerce initiatives.

• Partner cross-functionally with Sales, Product, Customer Experience, Finance, and Operations to align digital growth initiatives with broader business priorities.

Role Scope

• Owns digital growth across eCommerce, acquisition marketing, retention, lifecycle, and online merchandising.

• Serves as the primary leader for performance marketing and customer growth across the digital funnel.

• Acts as the bridge between brand strategy and digital revenue execution.

• Partners cross-functionally to ensure Staccato’s digital presence supports both brand and commercial goals.

Qualifications

• 7+ years of experience in eCommerce, digital marketing, performance marketing, CRM, or related disciplines.

• Strong experience leading customer acquisition and retention programs in a DTC or digitally driven business.

• Proven success managing paid media, lifecycle marketing, conversion optimization, and digital merchandising.

• Strong analytical, project management, and budget management capabilities.

• Strong commercial instinct and ability to align digital execution with revenue priorities.

• Excellent organizational, communication, and cross-functional leadership skills.

• High attention to detail and a strong standard for premium execution.

Preferred Qualifications

• Experience supporting premium consumer, luxury, or enthusiast-led brands.

• Experience with eCommerce platforms, CRM systems, email/SMS programs, and digital analytics tools.

• Experience managing agencies and external partners across media buying, lifecycle marketing, and site optimization.

• Familiarity with testing frameworks, attribution, funnel analysis, and performance reporting.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

What Success Looks Like

• Staccato has a premium, high-performing digital presence that reflects the quality of the brand and product.

• Customer acquisition programs drive qualified traffic, efficient growth, and new customer conversion.

• Retention and lifecycle programs increase repeat purchase, engagement, and customer lifetime value.

• The eCommerce experience is optimized to improve conversion, merchandising effectiveness, and revenue performance.

• Digital marketing operates as a disciplined, measurable, revenue-driving function with clear standards and strong execution.

*All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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