Join the Fun at Arrow International!
Arrow International is the world’s #1 maker of charitable gaming products, from pull tabs and bingo paper to cutting-edge electronic gaming systems. Our products power entertainment in social and gaming venues around the globe—and we’re growing fast!
We're building a winning culture that’s all about teamwork, passion, and innovation. At Arrow, you’re not just another employee—you’re part of a high-performing team that’s redefining fun and giving back to communities. We believe in rewarding your hard work with profit-sharing, 401(k) matching, great benefits, and paid time off—including a bonus week every July!
If you're looking for a career that’s exciting, meaningful, and full of opportunity—Arrow is the place to be.
Customer Advocacy & Success Manager
Bringing Customer Stories to Life | Driving Gaming for Good
ROLE SUMMARY
The Customer Advocacy & Success Manager is responsible for capturing, developing, and amplifying the real-world success stories of Arrow customers across all markets. This role will oversee eTabs and Paper Pull Tabs and works directly with charitable organizations, sales teams, and government affairs to showcase the impact of Arrow’s products on member engagement, revenue growth, and community support.
This individual serves as the voice of the customer, translating on-site experiences into compelling stories that drive sales momentum, strengthen regulatory relationships, and reinforce Arrow’s leadership in charitable gaming.
KEY RESPONSIBILITIES
Customer Engagement & Story Development
• Conduct regular on-site visits with VFWs, American Legions, Aeries, Moose, and other fraternal and charitable partners
• Interview club leadership, staff, and members to uncover:
- Revenue growth stories
- Member engagement improvements
- Community impact outcomes
• Capture testimonials, quotes, and real-life use cases that reflect the mission of Gaming for Good
Content Creation & Storytelling
• Develop customer success stories for sales presentations, social media and digital campaigns, and website and promotional materials
• Coordinate with the marketing team to produce:
- Video testimonials
- Before/after performance stories
- "Day in the Life” club features
• Align all messaging and content with Arrow’s overarching “Gaming for Good” brand narrative
Sales Team Enablement
• Partner with sales representatives on key accounts to identify strong story opportunities
• Provide sales with localized, relatable success stories to support:
- New Account Acquisitions
- Competitive conversions
- Organic growth conversations
• Attend ride-alongs and participate in key customer meetings to capture authentic insights
Government Affairs & Advocacy Support
• Supply real customer stories to support regulatory discussions, legislative efforts, and community impact narratives
• Help position Arrow as a trusted partner in the charitable gaming space
• Document the economic and social benefits of eTabs adoption for use in advocacy initiatives
Insights & Feedback Loop
• Gather field insights on product performance, customer satisfaction, and competitive positioning
• Report trends and opportunities back to sales leadership, product teams, and operations
• Serve as a two-way conduit between the field and internal Arrow stakeholders
SUCCESS METRICS (KPIS)
KPI Description
Stories Captured - Number of customer success stories captured per month
Sales Utilization - Sales team utilization rate of success stories in pitches and presentations
Account Impact - Contribution to new account wins and competitive conversions
Content Engagement - Engagement metrics on published stories, videos, and social content
Government Affairs - Usage of customer impact stories in regulatory and legislative efforts
CORE COMPETENCIES
? Strong interpersonal and interviewing skills — ability to build rapport quickly in the field
? Natural storyteller with the ability to simplify complex ideas into compelling narratives
? Field-oriented, high energy, and relationship-driven; comfortable in fraternal and community settings
? Ability to translate customer experience into tangible business value
? Organized, self-directed, and KPI-focused with a bias toward action
? Collaborative mindset — works effectively across sales, marketing, and government affairs
WHY THIS ROLE MATTERS
This role turns customer success into growth.
By capturing and amplifying real stories from the field, we:
• Build trust with future customers through authentic, peer-to-peer storytelling
• Strengthen relationships with regulators by documenting real community impact
• Reinforce Arrow’s leadership in charitable gaming innovation
• Bring our mission of Gaming for Good to life every day
Diversity and Inclusion Statement
At Arrow International, we are committed to fostering a diverse and inclusive workplace where all individuals are valued and respected. We believe that embracing our differences makes us stronger, more innovative, and better positioned to serve our communities. We are proud to be an equal opportunity employer and strive to create an environment where everyone feels welcome, supported, and empowered to succeed.
Equal Opportunity Statement
Arrow International is an equal opportunity employer. We recruit, hire, train, and promote individuals in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical or mental disability—except where such disability prevents performance of essential job functions and cannot be reasonably accommodated in accordance with applicable laws.
Americans with Disabilities Act (ADA) Statement
Arrow International is committed to complying with the spirit and requirements of the Americans with Disabilities Act (ADA). If you require a reasonable accommodation to complete an application, participate in the interview process, undergo any pre-employment testing, or otherwise take part in the employee selection process, please contact us at recruiting@arrowinternational.com
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