The Integrated Media Manager is a player-coach responsible for overseeing the end-to-end activation process for the paid media team. While maintaining a high level of technical proficiency in platforms like Meta, Pinterest, and Amazon DSP, this role focuses on scaling team efficiency, mentoring and managing direct reports, and ensuring operational excellence across all client campaigns. The Integrated Media Manager ensures that activation workflows are standardized, QA protocols are followed, and that the team is consistently hitting client KPIs through advanced optimization techniques.

Essential Duties & Responsibilities as the Integrated Media Manager

• Help drive day-to-day innovative strategies to meet and exceed client business objectives
• Direct and develop a team of Paid Media Specialists, providing guidance on campaign structure, troubleshooting technical issues, and fostering professional growth.
• Own the agency’s activation workflow, ensuring all campaigns across social, programmatic, and publisher-direct channels are launched on time and built to standard.
• Develop and maintain details related to media investments, insertion orders and ads trafficking across relevant media placements
• Keep abreast of all invoice, billing and delivery issues and know when to escalate discrepancies to supervisors
• Move beyond daily maintenance to identify macro-trends across accounts; implement advanced testing frameworks (A/B, lift studies) to exceed client KPIs.
• Participation in/governance over campaign builds, AI-intermediated buying, and QA to minimize errors and maximize performance.
• Partner with Planning and Client Services to translate high-level media strategies into actionable execution plans and budget recommendations. 
• Serve as the final line of defense for campaign setup, tracking pixels, and budget pacing, ensuring 100% accuracy across the team’s output.
• Work with the media planning team to oversee the synthesis of monthly reports, ensuring the team provides "insight-driven" analysis rather than just data summaries.
• Stay abreast of emerging trends within media and client industries, and demonstrate an eagerness to want to advance the team’s overall quality of work.

• 5+ years of experience in paid media buying, with a proven track record of managing multi-million dollar budgets and complex cross-channel activations.
• Prior experience managing direct reports in an agency environment.
• Expert-level fluency in Meta Ads Manager, TikTok Ads, Amazon DSP, and StackAdapt; advanced knowledge of Google Analytics 4 and tracking ecosystems.
• A "FEARLESS" approach to troubleshooting technical API or tracking discrepancies.
• Strong understanding of media planning and buying processes, coupled with a desire to explore new tactics and drive client business growth.
• Highly organized, methodical and process-driven 
• Effective problem-solver and generator of creative, innovative solutions
• Bachelor's degree

This job description serves as an overall summary of responsibilities for the position outlined. Please note it is subject to change with specific expectations associated with the position.

Culture Alignment

At Wray Ward, we firmly believe that internal and client relationships are key to our success. Certain attitudes define how we work and are important in what we seek for our culture and mission. Our key agency attitudes are:

• WE, NOT ME — We check our egos at the door. As a result, we thrive in a positive, collaborative atmosphere that welcomes diverse professionals and invites everyone to contribute their best.
• ASK “WHAT IF?” — Always going beyond what is and considering what could be, we create unexpected possibilities that differentiate our brands and accelerate their success.
• BE FEARLESS — Creativity demands that we hold nothing back. So we mutually support each other in speaking up, taking risks and courageously contributing audacious, unedited, unconventional ideas.
• NAIL IT — Everything we do is about results. We not only achieve our clients’ goals, but also continually exceed their expectations. Every person here shares individual responsibility for their own, our agency’s and our clients’ success.

Our 39,000-square-foot home promotes collaboration and productivity through inspired meeting areas, offering natural light, vibrant colors, patterns and textures. Homelike elements are found in every corner, from the open-air roof-deck to our game room with foosball, ping-pong, Connect Five, classic board games and cornhole. Brightly colored throw pillows on sofas and our town hall meeting space, smart entertainment systems and live plants are scattered throughout. From holiday parties to movie nights, bowling and dodgeball teams to yoga and walking groups, we have a warm and inviting culture. Our office ushers us in, and it welcomes us home.

Our Mission

We are a community of catalysts using insights, strategy and creativity to transform spaces into stories and materials into experiences.

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Candidates must possess authorization to work in the United States, as it is not the practice of Wray Ward to sponsor individuals for work visas. Wray Ward participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

At Wray Ward, we strongly believe that a diverse staff and inclusive culture will greatly enrich our work, our business, our industry and our lives. We are committed to an intentional approach to listening, understanding and talking, and to using our individual and collective talent, voices and influence to drive change.

Wray Ward is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.