Job Summary:

Title: Marketing Manager 

Location: Madison, WI (hybrid)

Company: Valicom — An Exa Capital Company 

Department: Marketing 

Reports to: General Manager, Valicom 

Salary Range: USD $80K – $100K base (depending on experience and demonstrated ability to own pipeline) 

Job Overview:

Valicom is hiring a dedicated marketing owner. You will lead Valicom’s entire marketing function — positioning, content, demand generation, paid media, and sales enablement — and be directly accountable for marketing-sourced pipeline. 

You are the only marketer on the Valicom team. You will not be alone: Exa’s central marketing team (EESG) supports you with SEO, creative, and full-stack web development on a published SLA. You own content and paid media end-to-end — because those disciplines require deep product, customer, and market context that only someone inside Valicom can have. 

This is a role for an operator, not a strategist. If your first question is “what is my team?” — this is not the right seat. If your first question is “what is our ICP and why aren’t they buying faster?” — keep reading. 

Why This Role is Unique 

• Own the full marketing function at a profitable, growing vertical software company. 
• Direct pipeline accountability to a GM who wants marketing to drive the business. 
• Backed by Exa’s central marketing platform (SEO, creative, full-stack dev) — you brief specialists, you don’t wait for them. 
• Access to Exa’s portfolio-level Operating Partner, RevOps Lead, GTM Advisor, and Director of Marketing — a brain trust bigger than any single company could build alone. 
• A clear growth path to Sr. Marketing Manager and Head of Marketing as Valicom scales. 

Key Responsibilities 

Content Marketing 

• Own Valicom’s editorial calendar, voice, and content strategy. 
• Produce high-quality content that resonates with TEM buyers: blogs, guides, white papers, case studies, ROI calculators, videos. 
• Interview customers and internal SMEs; turn those conversations into content that closes deals. 
• Brief Exa’s EESG creative and SEO specialists on content design, optimization, and distribution. 

Paid Media & Demand Generation 

• Own paid media strategy and execution across LinkedIn, Google, industry publications, and relevant paid channels. 
• Design, launch, and optimize demand gen campaigns (inbound, outbound, ABM, events) aligned to Valicom’s ICP and ACV range. 
• Own budget, channel mix, CAC payback, and pipeline attribution. 
• Partner with EESG on paid asset creative and landing page performance. 

Positioning, Messaging & Product Marketing 

• Own Valicom’s positioning and messaging — what we do, who we do it for, why we win. 
• Maintain the messaging framework used by sales: battle cards, one-pagers, demo narratives, ROI calculators. 
• Own competitive intelligence: track competitors, win/loss patterns, and pricing dynamics. 
• Partner with product on launches, pricing, and packaging. 

Sales Enablement & Partnership 

• Keep sales collateral current: pitch decks, one-pagers, battle cards, customer case studies, ROI calculators. 
• Run a weekly pipeline review with Valicom’s sales leadership and top AEs. 
• Sit in Valicom’s Slack/Teams channels — be available in real time, not on a ticket system. 
• Attend closed-won and closed-lost reviews. Every lost deal informs marketing. 

Customer Marketing & Expansion 

• Partner with CS to drive reviews, case studies, references, and expansion content. 
• Build customer marketing programs that support NRR, cross-sell, and upsell. 

Website & Digital 

• Own Valicom’s website as a sales surface — strategy, copy, and conversion. 
• Brief Exa’s EESG full-stack developer on builds, landing pages, and CRO experiments. 
• Collaborate with EESG SEO specialist on keyword strategy, site architecture, and content optimization. 

Pipeline Accountability & Martech 

• Carry a marketing-sourced pipeline target and an MQL?SQL conversion target. 
• Report weekly against both to the GM. 
• Partner with Exa’s RevOps Lead on HubSpot data hygiene, lead scoring, routing, and attribution. 
• Own MQL and SQL definitions and sales-marketing SLA with Valicom’s sales leadership. 

Required Qualifications 

• 4–7 years of B2B SaaS marketing experience, including at least 2 years as a generalist spanning content, demand gen, and product marketing. 
• Hands-on paid media experience (LinkedIn Ads, Google Ads, programmatic, industry publications) with budget ownership. 
• Strong writing and content production skills — you can interview a customer and produce a case study without a junior. 
• Pipeline accountability experience — you have carried a marketing-sourced pipeline or MQL target. 
• Fluent with HubSpot or Salesforce, marketing automation, and analytics — you pull your own reports. 
• Experience using AI-enabled tools to increase marketing velocity, iteration speed, and analytical throughput — without sacrificing quality, voice, or judgment. 
• Experience as the only or first marketing hire, or on a 1–3 person team. 
• Bachelor’s degree in marketing, business, communications, or related field. 

Preferred Experience & Attributes 

• Vertical SaaS experience selling into IT, telecom, or finance buyers. 
• TEM, expense management, SaaS management, or adjacent enterprise software backgrounds. 
• PE-backed or permanent-capital company experience. 
• Proven ability to work effectively with offshore or shared-services teams. 
• Low ego, high output. Takes the craft of writing and marketing seriously. 
• Experience running sales-marketing SLA processes. 

First 90 Days 

• Days 1–30: Immerse. Shadow 10 sales calls, 5 customer calls, and 3 win/loss debriefs. Audit existing content, paid media performance, CRM data, and the last four quarters of pipeline. Deliver a diagnostic memo to the GM. 
• Days 31–60: Ship v1 refreshed messaging framework. Refresh core sales enablement (pitch deck, battle cards, ROI calculator). Align with sales on ICP, MQL, and SLA. Stand up weekly marketing/sales pipeline review. 
• Days 61–90: Launch at least two demand gen campaigns (one inbound content-led, one paid). Publish Q1/Q2 marketing plan with pipeline targets. Establish EESG intake and SLA cadence for SEO, creative, and dev requests. 

What You'll Learn & Gain 

• End-to-end ownership of a marketing function at a profitable, growing SaaS company. 
• Direct exposure to Exa Capital’s portfolio-wide GTM operating model. 
• Mentorship from Exa’s Director of Marketing, Operating Partner, and GTM Advisor. 
• Clear path to Sr. Marketing Manager, Head of Marketing, or broader Exa portfolio roles as Valicom scales. 
• A front-row role at an ambitious, growing holding company in vertical software. 

Who You Are 

• An operator — you ship more than you slide-deck. 
• A builder — comfortable starting with a blank page and a phone. 
• A writer — you take the craft seriously; you don’t outsource your voice. 
• Commercially sharp — you speak pipeline, not vanity metrics. 
• A partner to sales — you close the feedback loop in real time. 
• A multiplier — you use Exa’s shared services to do more, not to hide behind. 
• A believer in permanent capital and long-term compounding. 

Why Valicom. Why Exa. 

• We operate with permanent capital — no fund timelines, no exit pressure. Build for the long term. 
• We are decentralized — Valicom runs independently, with Exa’s support but not its overhead. 
• You will work directly with the GM on decisions that move the business. 
• You will see the impact of your work every week, measurably and tangibly.