Company Description

Vanguard Software introduced its first product for decision support analysis in 1995 to help organizations make more intelligent decisions. Vanguard has continued to push the boundaries with analytics, machine learning, statistical forecasting, and artificial intelligence. Working with market leaders from across the Fortune 100 to the midmarket, Vanguard Software’s end-to-end solution drives innovation in supply chain optimization across industries.

We value our team and work to make your days exciting, collaborative, and designed to help you succeed. We recently moved to a beautiful new-build space in a collaborative office park in Cary.  When Covid-19 restrictions are over and we’re back in the office we’ll be working in teams in safely arranged spaces, and bringing out the quality snacks and beverages.  We’re proud of our company culture, which applauds achievement and encourages new ideas.

Job Summary

Our Marketing department is expanding and 2021 offers unique opportunities to gain experience across marketing initiatives.  A primary component of this role is managing our Salesforce platform, the tools that connect to it.  Another area of importance for this role is analytics – building a marketing to sales conversion funnel in Salesforce, creating reports and dashboards that show where the funnel is lagging, etc.  You will coordinate engagement efforts across teams to ensure SFDC participation, report analysis, and process compliance.  

We are a small but mighty marketing and sales organization, which is why this role will have responsibilities across both sales and marketing operations.  If you are comfortable with this hybrid role and it aligns with your career goals, read on!  

Responsibilities include

• Maintain, administer and update Salesforce, including connections with other applications  
• Build and manage sales and marketing dashboards, reports, funnel analytics, lead analysis and sales performance metrics via Salesforce
• Ensure proper lead flow, lead quality, sales data accuracy, and staff engagement within Salesforce and Outreach
• Oversee the marketing software and tools management
• Analyze marketing and sales performance, identifying steps in the funnel for improvement
• Maintain Salesforce Partner Portal and ensure partners are credited for their contributions
• Use Google Analytics and other marketing tools to assist Marketing Growth Manager in growing top-of-funnel leads through increased web, social, and paid engagement
• Collaborate across Sales, SE, Partner, and Marketing channels for aligned reporting and analytics

• BA in Marketing or equivalent experience
• 2-3 years of Sales Operations or Marketing Operations experience
• Salesforce Certification or equivalent experience
• Ability to create dashboards, analytics, and insights from Salesforce
• Experience with Pardot, Zoominfo, and Outreach a plus
• Working knowledge of Google Data Studio a plus
• Experience with marketing funnel analytics a plus

Why Vanguard Software Corporation?

• Beautiful new office located in Cary’s CentreGreen office park
• Excellent working environment
• Casual dress code
• Snack and beverages
• Company events, indoors and outdoors on the quad and beyond