Company Description

Vanguard Software introduced its first product for decision support analysis in 1995 to help organizations make more intelligent decisions. Vanguard has continued to push the boundaries with analytics, machine learning, statistical forecasting, and artificial intelligence. Working with market leaders from across the Fortune 100 to the midmarket, Vanguard Software’s end-to-end solution drives innovation in supply chain optimization across industries.

We value our team and work to make your days exciting, collaborative, and designed to help you succeed. We recently moved to a beautiful new-build space in a collaborative office park in Cary.  When Covid-19 restrictions are over and we’re back in the office we’ll be working in teams in safely arranged spaces, and bringing out the quality snacks and beverages.  We’re proud of our company culture, which applauds achievement and encourages new ideas.  

Job Summary

Our Marketing department is expanding and 2021 offers unique opportunities to gain experience across marketing initiatives.  In this role you will be managing and executing our online strategy and working closely with team members in content marketing, marketing operations, sales and others to increase quality leads.  Our marketing team is small but mighty; this often requires each team member to wear several hats, the flipside being that you get to have a real impact every day.  The person who will thrive in this role is very hands-on-keyboard, metrics-driven, constantly looking for ways to increase conversions, drive engagement, and grow traffic.  If this appeals to you, read on!

Responsibilities include

• Grow top of funnel leads through strategic mix of marketing automation activities
• Manage Pardot email campaigns, growing both list size and campaign success
• Execute social media posts, measure their engagement, and improve followership
• Optimize paid advertising strategy and execution across Google, LinkedIn, and Facebook, increasing engagement and conversions
• Manage and execute SEO/SEM strategy, working with team members to optimize content, website, and campaign assets
• Own monthly webinar planning and execution
• Increase company links and presence on 3rd party websites and manage linking strategy
• Build and monitor reports to analyze growth in web traffic, email lists, social followers, ad engagement, SEO rankings, and demo requests
• Work closely with content marketing to drive performance with high-engagement content
• Work collaboratively with Marketing Operations, Sales, SE, and others to increase quality leads

• BA in Marketing or equivalent experience
• 2-3 years of demand generation, growth marketing, or marketing automation experience
• Demonstrated successful use of marketing tools to increase demo requests
• Experience in growing email lists, social followership, and website traffic
• Experience with SEO/SEM, with a strong knowledge of content optimization
• Ability to drive paid ad performance across Google, LinkedIn, Facebook
• Enthusiasm for data-driven marketing, you love to constantly check the metrics

Why Vanguard Software?

• Beautiful new office located in Cary’s CentreGreen office park
• Excellent working environment
• Casual dress code
• Snack and beverages
• Company events, indoors and outdoors on the quad and beyond