American Farmland Trust is the only national organization that takes a holistic approach to agriculture, focusing on the land itself, the agricultural practices used on that land, and the farmers and ranchers who do the work. Since our founding in 1980, AFT has helped permanently protect over 6.5 million acres of agricultural lands, advanced environmentally-sound farming practices on millions of additional acres and helped thousands of farm families make a go of it (primarily through programs that increase farm viability and/or enhance farmland access). Long a pioneering leader, AFT is now riding a new wave of growth, driven by agriculture’s most pressing needs and opportunities. 

We believe diversity drives innovation.  We are inclusive. We embrace differences. We recognize and respect the fundamental value and dignity of all our employees. We celebrate the unique traditions, heritages, and experiences our employees bring to the workplace. We are committed to creating and sustaining an inclusive culture that promotes and values diversity, and where everyone feels empowered to bring their authentic selves to work every day.

We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, expression or identity, national origin, age, disability, or genetics. In addition to federal law requirements, American Farmland Trust complies with applicable state and local laws governing nondiscrimination in employment in every location in which we have facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Reporting to the VP of Communications, the Marketing Manager collaborates with colleagues across the organization to raise the profile of AFT’s brand, experts, and assets across multiple marketing channels. He or she develops, implements, and tracks the success of American Farmland Trust’s marketing strategies.

What You’ll Be Working On

As an integral part of the AFT Communications team, the Marketing Manager provides the leadership and management capability to expand the scope and improve the effectiveness of AFT’s marketing efforts. The Marketing Manager leads the development of forward-looking and big-picture strategies, while managing and refining the tactics necessary to achieve marketing-related goals.  Other duties include,  but are not limited to:

• Conducting initial audit of AFT’s brand, marketing products, and internal processes.
• Developing and implement comprehensive marketing strategy for AFT, with sub-strategies for AFT store, printed materials, and advertising.
• Developing deliverable-specific marketing plans for special projects as needed.
• Contributing to the development and promotion of existing AFT projects, including annual report and Farmers Market Celebration.
• Coordinating and develop strategies for communications support of corporate fundraising efforts.
• Securing speaking opportunities for AFT experts, especially AFT’s President and CEO
• Tracking marketing-related metrics and report key results to relevant stakeholders.

The ideal candidate has a collaborative working style, is proactive and self-directed,

 and possess:

• Experience with and demonstrated commitment to the development and implementation of effective marketing strategies.
• Experience with and demonstrated commitment to the development and implementation of effective advertising strategies.
• Commitment to building work relationships and creating new opportunities. 
• Ability to manage multiple projects in fast-paced environment.
• Willingness and ability to troubleshoot and problem solve independently.
• Ability to write clearly and concisely, in different styles. 
• Meets deadlines.
• Knowledge of/Ability to learn Meltwater, Canva, WordPress, and Microsoft programs, including Word, Excel, Outlook, and Planner.
• Active commitment to open communication and building relationships within the Communications department and with other departments.

Why you should apply

• Be a part of a purpose-driven, committed, knowledgeable, high-performing, experienced, and fun team.
• A diverse and inclusive work environment.
• A cause and mission you can be proud of.
• Competitive compensation & Benefits.
• Remote work opportunities.
• Flexible scheduling.

Ready to apply? If this job sounds like a fit for you, then click on the ‘apply’ button below.