Sunshine Beverages, LLC, part of the Teall Capital family of portfolio companies, is looking for an experienced, highly-passionate marketer to join our fast-growing beverage company and lead the overall marketing function for Sunshine. The Marketing Director will be based in our headquarters in downtown Winston-Salem and will report directly to the President of Sunshine Beverages.

Sunshine is redefining the energy drink and bringing a new consumer to the category with a better-for-you, non-extreme take on energy. Every can of Sunshine is sparkling with vitamins, electrolytes and only 70mg of natural caffeine – no more than a cup of coffee. 

The Marketing Director will own and lead all aspects of the Sunshine brand and marketing strategy. This role requires a strong understanding of brand management as well as the ability (and desire) to execute at a ground level. Experience with CPG food/beverage company is mandatory.

Responsibilities:

Brand Strategy

• Lead and own brand strategy for Sunshine, including research and insights, positioning, integrated communication planning and execution
• Maintain brand assets and ensure consistent brand image and messaging through all communication mediums
• Work closely with leadership team to drive strategic direction of Sunshine brand, including product development

Communication Planning & Execution

• Develop, manage and execute annual marketing plans, including advertising campaigns, digital media, events, grassroots, PR, etc. with timelines, deliverables, forecasts and budgets.
• Create and manage content for Sunshine-owned communication channels, including website, social media and all e-commerce stores 
• Establish strategic partnerships with partners, organizations and influencers to help drive awareness, trial and growth for Sunshine
• Oversee event and field marketing team, including one direct report and growing team of marketing specialists in key markets
• Measure performance and conduct analysis to develop future strategies and plans
• Manage third-party vendors, partners and agencies, serving as main point of contact for all marketing partnerships
• Collaborate and support sales team with customer opportunities, event participation requests, sampling needs, marketing communication, etc.
• Oversee and manage development of all packaging and marketing promotional materials 

Public Relations

• Own media relations for Sunshine, including researching and identifying opportunities, conceptualizing stories and conducting media outreach
• Secure unique product placement opportunities to drive awareness and visibility 
• Write and maintain internal and external media materials, including press releases, statements, talking points and collateral
• Monitor, identify and assess competitive trends and activities from a public relations perspective

E-Commerce

• Manage owned e-commerce channels, including drinkthesunshine.com, Amazon, Amazon Fresh, Walmart, Faire and GNC
• Develop marketing programs designed to drive online sales and build one-to-one relationships with consumers
• Design consumer experience

REQUIRED SKILLS AND EXPERIENCE

• Prior success in marketing and brand management for CPG food/beverage company 
• 6-7 years of experience in integrated communications planning, including digital and social strategy and execution 
• Entrepreneurial mindset, self-starter and desire to work in fast-paced environment
• Experience defining new business strategies, planning and executing with a sense of urgency
• Exceptional interpersonal and communication skills (verbal/written)
• Highly proficient in PowerPoint and Excel
• Working knowledge of Adobe Creative Suite
• Strong attention to detail

SPECIAL REQUIREMENTS

• Position requires a licensed driver with reliable transportation
• Must be able (with or without accommodation) of bending and lifting to move cases of product