Position Sr Marketing Specialist
Reports to SVP, Marketing
Date January 1, 2020
WAEPA Mission and Values
Worldwide Assurance for Employees of Public Agencies (WAEPA), is a nonprofit association (not an insurance company) seeking a Sr Marketing Specialist. This position reports directly to the Senior Vice President of Marketing and will interface with all levels of the organization and external marketing partners.
WAEPA was formed in 1943 by federal employees, for federal employees. The goal of WAEPA is to provide access to products and services that promote the health, welfare and financial well-being of its members. Learn more at waepa.org.
The Sr. Marketing Specialist will help develop and to execute WAEPA Marketing efforts to increase membership. This position will assist in planning, developing, and implementing multichannel marketing campaigns in order maximize growth, broaden the audience of customers, and increase customer loyalty to WAEPA. This position requires the ability to multi-task with various stakeholders, both internal and external to achieve successful campaigns, ensuring projects are completed on time and within budget.
To be successful in this role you will need to see the big picture and execute rapidly. The right candidate has proven experience building customer-centric campaigns, setting up structured marketing tests, analyzing results, and optimizing. This person will support creative solutions and develop dynamic online and offline campaigns. You have proven success in driving substantial results, ideally in B2C branding, customer acquisition, site conversion and developing customer advocacy programs.
The right candidate will have experience managing marketing campaigns that resonate with our target audiences. You will be able to work efficiently, deliver results, and manage campaigns with a high level of creativity, organization, and communication.
Position accountabilities include:
This position description should not be construed to imply that the requirements are the sole standards for the position. Incumbents are expected to perform all other duties as required.
Knowledge, Skills and Abilities
Experience / Education
Measure(s) of success