Media Planner
Baltimore, MD Media
Description


The Role: We are currently seeking a Media Planner to focus on developing cross-channel digital media strategies and managing and optimizing media efforts on an ongoing basis across all digital channels including paid search, display, and social. This is an exceptional opportunity to build your career in media and work with some of the largest brands in the world in an amazing agency environment.

 

Who Are You: A rock star with at least 4+ year of hands-on experience in media planning and buying with a heavy focus on digital media including paid search. You have an experienced portfolio and excel at creating unique and cutting-edge media strategies to help clients meet greater business goals. You’re able to dive into existing plans and find opportunities for improvement, are a master of maximizing ROI via ongoing optimizations, and can clearly communicate those optimizations and results to a broad audience including executive levels and clients.


You’re passionate about media and love finding new and innovative ways to leverage bid strategies, targeting tactics, keyword research, and ad copy testing, all to drive greater return on investment for clients and help them meet their marketing and business goals.

 

PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Manage end-to-end digital media campaigns and seek new areas of opportunity through research and analysis, campaign strategy, ad copy creation (search only), bid management, CPA optimization, and landing page testing
  • Work with cross-functional teams including other media specialists to plan, implement, and improve account performance aligned with client goals and initiatives
  • Proactively manage relationships with media vendors including search engines and social platforms (Google AdWords, Facebook Ads, Bing/MSN, LinkedIn)
  • Provide benchmark and tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals
  • Analyze trends and improve media performance based on the client’s KPIs
  • Drive innovation and implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance


Requirements
  • 4+ years of digital media planning and buying experience with at least 2 years of hands on experience specifically with self-service media including paid search and social advertising; agency environment a plus
  • Google Adwords, IAB, Facebook, and other media certification a plus
  • Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
  • Exceptional analytics, project management skills, writing and organizational skills
  • Ability to work in a fast paced environment
  • Proficiency with Microsoft Office, especially Excel
  • Experience with 3rd party media tools such as Adobe Media Optimizer, Kenshoo, Marin, DoubleClick, etc. preferred

 

R2i is an independent, full-service agency that creates digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve. Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results. For over a decade we have worked with mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey. R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Ingram Micro, Pentair, Leidos, American Cancer Society, University of Michigan, and Fiat Chrysler Uconnect. R2i is headquartered in Baltimore with offices in Seattle, St. Louis, and Silicon Valley. 



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