Marketing Campaign Manager
Baltimore, MD Corporate
Description


The Marketing Campaign Manager fills a key role with the R2i marketing team.  Our ideal candidate is a digital marketing enthusiast with the ability to design, lead and manage marketing communications, campaign planning, campaign execution and optimization of digital marketing campaigns for this market-leading digital agency. This highly motivated and data-driven person possesses demonstrated skills to drive digital marketing campaigns and improve program effectiveness. The Marketing Campaign Manager will define the develop campaign-specific strategies, define campaign calendar, oversee visual design and messaging, determine an appropriate channel mix, and be expected to achieve/exceed campaign performance goals. This position is responsible for architecting and executing a new series of campaigns that increase the awareness of R2i and our brand.


Candidates should demonstrate a proven track record for driving lead generation, client acquisition and producing timely, accurate marketing funnel response metrics (MQL/SQL/CPQL, etc.)


PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Develop, implement, operate and grow successful and profitable marketing campaigns; managing to both engagement and response rate targets
  • Drive revenue growth through ongoing A/B creative testing 
  • Manage and optimize lead flow across touchpoints to help drive pipeline
  • Conduct in-depth analysis of campaign performance and optimize campaigns based on results
  • Oversee creative development based on industry and brand needs 
  • Collaborate with content and design team to promote new assets across multiple channels, such as website, content syndication, social media, and others
  • Identify opportunities with current or new partners/publishers


Requirements


SKILLS:

  • Strong B2B marketing experience in planning and executing cross channel marketing campaigns
  • Ability to analyze marketing metrics, quantitative evaluations of planned and completed marketing efforts, establishing test methodologies, and analyzing results
  • Knowledge of digital marketing best practices in digital marketing, especially email
  • Experience managing marketing communications budget and ROI optimization
  • Solid foundation in marketing operations, systems, technologies for direct and digital tools
  • Experience using marketing technology such as Salesforce, Marketo, Terminus, etc.
  • Solid project management skills


REQUIREMENTS:

  • Bachelor’s degree in Marketing, Communications, or related field
  • Experience in a sales-culture environment  
  • Account-Based Marketing (ABM) knowledge and demonstrated alignment with CSO/CRO
  • Track record producing measurable results with a transferrable methodology to obtain them
  • 5+ years of B2B marketing experience or other relevant online campaign management experience
  • Outstanding analytical skills
  • Detail-oriented with strong organizational and prioritization skills
  • Excellent written and oral communication skills
  • Problem solving skills 
  • Strong interpersonal skills with the ability to work effectively, lead cross-functionally and resolve issues quickly, amenably, and effectively
  • Understanding of website and online advertising metrics, including a track record of success (revenue contribution) in a quantifiable business environment
  • Strong program management and skills to manage multiple projects in a fast-paced environment
  • Advanced proficiency in Microsoft Office Suite
  • Team player with an orientation toward supporting sales and customer service
  • Experience creating an online experience preferred


R2i is an independent, full-service agency creating digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve. Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results. For over a decade we have worked with mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey. R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Ingram Micro, Pentair, Leidos, American Cancer Society, University of Michigan, and Fiat Chrysler Uconnect. R2i is headquartered in Baltimore, with offices in St. Louis, Seattle, and Silicon Valley. 


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