Director of Communications
WFH Flexible Chicago, IL
Description

About Tovala. 

We're Tovala, a food-tech company completely reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and food, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do whatever matters to them. We've amassed a loyal, rapidly growing following in just a few years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry. We're looking for great people to join our team of hard-working, food-loving nerds.


About the Job.

Tovala is looking for an experienced Director of Communications who brings passion, strategic thinking, and scrappiness to lead the brand’s communication and PR efforts. 


Sitting on the brand marketing team and reporting to the VP of Brand Marketing, the newly-created Director role will develop and execute Tovala’s communications and media strategy to drive the brand’s purpose-led brand narrative.  With a specific focus on raising the profile of the brand, the Director will help build a consistent and compelling narrative of Tovala through both consumer and corporate storytelling.


This position requires a self-motivated, flexible individual that is interested in elevating our brand image through both creating high-level strategy and diving into execution.  For example, at any given time, you might be developing our earned media strategy, pitching national consumer press, or activating a brand-driven partnership.

This role will provide leadership to a small team who will help drive the day-to-day execution of the communication plan across PR, influencer, social and community. You will also frequently interface directly with customers and partners as we seek to tell their stories.


How You’ll Spend Your Time

  • Develop a comprehensive consumer and corporate PR/communications plan including strategy, goals, budget, and tactics.
  • Facilitate and nurture strong media relationships across consumer press in the US, securing placements in top-tier media by leveraging existing and building new media relationships. 
  • Dream up and execute impactful brand marketing and storytelling initiatives with the help of the brand marketing team and agency partners.
  • Bring a creative, fresh perspective to the Tovala brand narrative across earned and owned channels – proactively identify and create storytelling opportunities.
  • Design and execute against a plan to heighten executive visibility, inclusive of ongoing media relations, activating during key fundraising moments, securing key industry speaking engagements and awards, and drafting bylines.
  • Work closely with other team members when bringing to life all of the above to create plans that include influencer, social, and affiliate activations, as is appropriate. 
  • Collaborate cross-functionally with teams throughout the organization when building communications plans. 
  • Source, contract, and manage relationships with agency partners. 
  • Help us think about and execute internal communication plans as we build toward the future.
Requirements

About You 

  • You have at least 7+ years of relevant experience in public relations, either at an agency or in-house, preferably at a direct-to-consumer brand.
  • You have a bachelor’s degree in a related field. 
  • You have the ability to be flexible – you are able to be agile, scrappy and willing to get your hands dirty in the work, but also can provide deep knowledge and strategic thinking around earned, experiential, and brand building work.
  • You have excellent written communications skills & strong people management skills.
  • You have strong existing media relationships and are keen to build new ones.
  • You understand how PR has evolved and appears in today’s media landscape, and are always bringing to the table the perspective of what’s truly “mediable.”
  • You are comfortable with a fast-paced work environment and are adaptable. 
  • You’re interested in working cross-functionally with other departments outside of marketing and communications. 
  • You love food.