About the Company
For the past twenty plus years, IDOC has remained committed to the success of independent optometrists, and today has emerged as a leading alliance of private optometric practice owners in the United States. Founded by an optometrist with the first-hand knowledge of private practice ownership, IDOC empowers independent owners to live the practice of their dreams. IDOC’s core value of “people first, always” and focus on innovation offer a significant competitive advantage to our membership of over 3,200 optometrists – enabling them to embrace change, seize opportunity, and position their practices for long-term success. IDOC serves its members through expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events.
We are proud to be a Great Place to Work-Certified™ company! Check out what our employees say makes working here so great: https://www.greatplacetowork.com/certified-company/7025633
IDOC is seeking an experienced Product Marketing Manager to manage a portfolio of products, develop key product messaging and create marketing plans designed to attract new customers. The person in this role is passionate about understanding customers’ needs and developing great communication strategies to bring to market. The role will work with product leadership and company leadership to set product objectives aligned with high-level strategy. The Product Marketing Manager will own and maintain the brand identity and ensure all communication aligns with the brand. This person will be responsible for the individual campaigns that promote the products and generate engagement. This person should have a strong combination of marketing creative capabilities, analytical expertise, organizational skills, and business judgement. He/she is focused on results, is a self-starter and has demonstrated success in launching and growing new products.