The Role: We are seeking a Senior Content Strategist & Copywriter to join our CX team within our Experience Design capability.
This person will play a hands-on role creating messaging and content ideation for R2i’s clients. They are a chameleon, able to transition between developing a content strategy for some accounts to copywriting for other accounts. They are eager to learn, advise, and engage in content projects at all phases.
The ideal candidate will be a creative thinker and storyteller who has experience with website content development processes, holistic digital marketing content strategy, brand voice, and copywriting across all digital channels. This individual needs to be able to advocate for the creative copywriting and content strategy process and act as a leader within their projects to ensure their accounts are set up for copywriting success. They will lead R2i in the development of repeatable processes for content development, creation, migration, and performance. They can support client content needs in both strategy and execution.
They are engaging, passionate, and strategic. They are expected to be a skilled and active listener who can translate business requirements into creative stories and copy that drive results for clients. They should be comfortable leading a content strategy project through full scale creative and visual branding projects, as well as working closely implementing content strategy design across multi-channel marketing and technology projects.
Advanced knowledge of content strategy best practices and methodologies are required. They will work closely with account/project management teams to uncover and understand what clients are trying to achieve creatively and work to ensure the projects are successfully and identify opportunities to gain efficiencies that will save time and budget throughout the project lifecycle. This candidate will work with clients and internal teams and senior leadership to translate project requirements into detailed scopes of work and project estimates for copy and content milestones.
PRINCIPAL DUTIES AND RESPONSIBILITIES