This position is located in Evanston, Illinois.
The Vice President of Marketing and Communications advances the mission of eliminating racism and empowering women through the planning, development, and implementation of the organization’s marketing strategies, branding, communications and public relations activities. As a member of the senior leadership team, the position brings an intersectional equity lens to collaboratively develop strategic plans and organization-wide strategies, enhance resource development efforts, increase the visibility of the organization, and expand stakeholder understanding and support of anti-racist and gender equity efforts.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Management and Planning (35%)
- Develops and ensures implementation of long-term and annual marketing and communication plans that advance the strategic goals of the organization and expand the organization’s visibility and reach.
- Initiates annual planning to align marketing and communication strategies that leverage public program events which amplify mission impact through expanded opportunities for public engagement.
- Oversees implementation of strategies of organizational project-specific goals including special events and programs.
- Collaborates with development staff to seek input on design and executes print and digital communications and collateral material as needed to support overall fundraising efforts, including donor solicitation, cultivation and stewardship.
- Works with development staff to plan signature events and oversees execution of promotion to optimize participation and fundraising.
- Responsible for developing annual budget including advising program directors on cost-center specific marketing expenses and monitoring budget expenditures.
- Works with CEO and leadership team to identify internal and external communication opportunities and strategies and defines and executes strategies for implementation.
- Prepares monthly descriptive reports on plan goals and performance.
Content Strategy and Management (25%)
- Leads and oversees the organization’s website development (design and content).
- Review reporting of analytics and usage and make strategic decisions to enhance effectiveness and reach.
- Oversees the development, design, writing, distribution, and maintenance of high-quality print and electronic collateral.
- Ensures processes are put in place to develop culturally competent communications that reach diverse audiences and are mission-aligned.
Social Media & Media Relations (15%)
- Oversees the development of long-term and annual social media strategies and content including the creation of content calendars, the development and execution of related posts, and timely review of analytics with key staff to determine the effectiveness of strategies.
- Plans and oversees social media campaigns and advertising buys.
- Guides strategy on press outreach, including messaging, press kits and materials, interview preparation, and responses to media requests.
- Develops and maintains partnerships with media.
- Oversees and drafts and submits press releases as needed.
Brand Management (10%)
- Develops and ensures that brand identity standards are adhered to in all messaging, marketing and communications materials across the organization.
- Tracks YWCA USA communications resources that can be leveraged to enhance association tools.
- Develops brand standard guidelines and trains staff to ensure adherence and brand consistency across the organization and on all communication platforms.
- Develops and implements training for staff and key stakeholders preparing them to be effective brand ambassadors to amplify our mission in a consistent and effective manner.
- Oversees the use of external resources (e.g., photographers, printers, digital media experts, graphic designers, among others) to further support and extend the capacity of resources of the department.
Public Engagement (5%)
- Strategically and proactively identifies public speaking opportunities for the CEO and other leadership to position the organization as a local and regional leader on eliminating racism and empowering women.
- Works with CEO and other senior staff on developing public statements and speeches.
- Develops public talking points for mission-related issue areas.
- Develops, motivates, and maintains a highly functioning team that demonstrates positive morale and adheres to high standards of service delivery.
- Hires a diverse staff in accordance with agency policies and procedures and submits timely, accurate, and completed hiring paperwork.
- Ensures new hires are on-boarded in accordance with agency policies and procedures including, but not limited to, developing, reviewing, and submitting new-hire work plans for those working 20 hours or more per week, and training on agency operations, policies, procedures, and job responsibilities.
- Oversees the workflow and productivity of staff including, but not limited to, reviewing and approving timesheets in a timely manner, setting and regularly reviewing professional goals, expectations, and accomplishments.
- Develops staff capacity and morale by providing regular supervision and effective coaching including but not limited to meeting individually with staff working 20 hours or more a week at least twice a month and providing consistent and timely feedback to those working less than 20 hours a week as determined by performance needs, recognizing and recording staff accomplishments and disciplinary issues, ensuring all staff who are regularly scheduled to work 20 or more hours a week receive a timely annual appraisal, and organizing and leading all-department meetings at least four times per year.
- Maintains current knowledge of best practices in the field and oversees ongoing professional development and required certification of all staff ensuring a commitment to high-quality, innovative service delivery. Schedules trainings, maintains attendance and completion documentation.
- Stays current with agency technology and its proper usage including, but not limited to, taking the initiative to seek out personal training opportunities, training direct reports on proper usage, and ensuring staff maximizes their efficiency with the use of available technology.
- Acts as primary liaison between leadership and direct reports and ensures timely, thorough, and effective organizational communication so staff feel informed and aware of organizational policies, practices, and procedures, and growth.
- Effectively advocates for staff by regularly soliciting staff input and representing staff needs and interest to agency leadership.
- Ensures all staff understand and adhere to all policies in the Employee Handbook.
- Ensures compliance with the YWCA Supervisor Handbook
ADDITIONAL DUTIES (5%)
- Provides and attends staff trainings and participates in agency committees.
- Pursues professional development
- Understands and adheres to all of YWCA Evanston/North Shore procedures and policies as well as YWCA Employee Handbook.
- Performs other duties as assigned by management.
Salary range: $96,000 - $116,000
Education: Bachelor’s degree in marketing, communications, business, English, or related field that emphasizes writing and marketing.
Experience and/or Training:
- Minimum of seven years of experience holding progressively responsible positions in marketing and communications for nonprofit, corporate, and/or community institutions.
- Extensive experience producing professional-quality writing for diverse audiences and purposes
- Valid driver’s license and auto insurance.
- Successful completion of the Illinois 40-Hour Domestic Violence Training Certificate within 6 months of hire.
- YWCA requires that all employees be fully vaccinated for COVID-19 unless a request for a medical or religious accommodation is granted.
- Advanced proficiency with Microsoft Office applications (e.g., Word, Excel, Outlook, etc.) with expert-level proficiency in PowerPoint.
- Advanced proficiency with multiple social media platforms including but not limited to Facebook, Instagram, Twitter, and LinkedIn.
- Advanced proficiency with web content management systems such as WordPress.
- Advanced proficiency with email marketing systems such as Constant Contact.
- Reliable access to a personal automobile to conduct professional business.
Education: Master’s degree in communications, business or marketing.
Experience and/or Training:
- Minimum of ten years of experience holding progressively responsible positions in marketing and communications for nonprofit, corporate, and/or community institutions.
- Basic knowledge of graphic design principles that have been applied in the production of public-facing materials.
- Experience in nonprofit marketing and communications.
- Experience using marketing and communications as tools to advance race and gender equity.
- Supervisory experience.