Position: Marketing Director
Reports to: SVP, Marketing
Date: January 1, 2022
WAEPA Mission and Values
Worldwide Assurance for Employees of Public Agencies (WAEPA) is a nonprofit association (not an insurance company). We are seeking a Marketing Director. This position reports directly to the SVP of Marketing and will interface with all levels of the organization and external marketing partners.
WAEPA was formed in 1943 by federal employees, for federal employees. The goal of WAEPA is to provide access to products and services that promote the health, welfare, and financial well-being of its members. Learn more at waepa.org.
As Marketing Director, you are a pro at managing multiple projects simultaneously. In conjunction with the SVP of Marketing, the successful candidate will take a leadership role in creating, developing, communicating, implementing, and analyzing marketing strategies and plans for WAEPA, helping to raise awareness, win customer loyalty, and boost sales of our brand. You will have the ability to garner consensus from team and stakeholder buy-in on new, complex, or challenging ideas. You will assist in leading a talented in-house marketing department.
We are seeking a candidate with knowledge of finance, especially budget management, including measuring ROI. You will have both business and creative acumen.
Our ideal candidate will have extensive marketing experience and comprehensive knowledge of branding. You will have the ability to lead a team and interact with clients regularly. We would love to meet you if you understand what makes people tick and want to deliver solutions that make a difference.
The Marketing Director will understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the marketing team.
Position Accountabilities include:
Required Experience or Education
Measures of Success