Digital Marketing Manager *Eligible for signing bonus of up to $10k!*
Tampa, FL Demand Generation
Job Type
Full-time
Description

*This position is eligible for a signing bonus of up to $10k!*


COMPANY OVERVIEW:

Trellance is the leading provider of data, analytics, and business intelligence solutions to financial institutions. Organizations use its technology and consulting services to meet the consumer finance expectations of today’s digital world, one that is increasingly driven by artificial intelligence and machine learning. The company’s patented enterprise data platform, Trellance M360, is the enabling engine behind digital transformation and member experience. Trellance was founded in 1989, and its Tampa headquarters features a modern office space with panoramic water and city views, covered parking, onsite car detailing, and a café. The company offers attractive compensation; medical, dental, and vision benefits; 401k with matching plus profit-sharing; and many more tools and resources.


Do you get fired up when you hear the abbreviations ABM, SEO, SEM, and MQL, but think that’s just scratching the surface? Do you have a list of cutting-edge demand gen stuff you’ve wanted to do but haven’t been able to? If yes, this role might be a great fit for you!


Overall Responsibilities:

Trellance is building a well-funded demand generation team based on the way prospects actually buy, not the way companies have historically marketed and sold. As a marketer with a firm understanding of the B2B buying process, you’ll be able to jump in quickly to help the organization achieve results. This role will focus heavily on the operational and digital side of demand generation, and will gain lots of hands-on experience with the most state-of-the art marketing tech stack.


Campaign responsibilities:

  • Develop and execute marketing campaigns to generate leads for sales and nurture general brand engagement including email, webinars, social media and web marketing tactics.
  • Run Demand Generation email campaigns through HubSpot building lists, emails, and workflows based on nurture campaign strategies.
  • Build an effective process for fast follow-up and conversion of leads or appointments.
  • Track, measure, analyze, and report on weekly lead generation activity, using key metrics and KPIs to assess effectiveness and results, optimizing campaigns and budgets based on new learnings.
  • Manage PPC efforts, including but not limited to, LinkedIn advertising and Google.
  • Brainstorm and identify growth strategies and content opportunities, driving ideas from proposal to successful execution.


System and process responsibilities:

  • Work with operations functions to ensure proper configuration of HubSpot, SalesLoft, Salesforce.com, and more.
  • Create forms, landing pages, and emails via HubSpot.
  • Design and deploy workflows to ensure proper flow of leads from HubSpot forms through to Salesforce and SalesLoft.
  • Ensure that KPIs related to MQL, SAL, and SQL are accurately reflected in Salesforce dashboards.
  • Track website statistics via google analytics, and assist in analyzing web traffic to optimize conversion rates.
  • Perform ad-hoc website updates as needed using WordPress.
  • Oversee accuracy/completeness of contact database.
Requirements

EDUCATION/EXPERIENCE:

  • Bachelor’s degree (BA or BS) from an accredited college or university.
  • Minimum 6 years’ experience; degree in marketing or related field preferred.
  • 3 years of HubSpot administration (creating forms, workflows, emails and landing pages).
  • Experience managing salesforce campaigns.
  • Experience uploading contact lists to salesforce.
  • Experience with data cleansing/appending tools like ZoomInfo or Rampedup.


SKILLS/BACKGROUND:

B2B technology, SaaS, E-commerce, credit union, financial services, or payments experience is highly desirable. Adept at managing budgets and deadlines; rigorous, quantitative thinker who can solve problems and move projects along. Expertise with HubSpot, CRM solutions like Salesforce, SalesLoft, Asana, Wordpress, Adobe Creative Suite, ABM platforms, and digital & media agency relationships is preferred. Must be highly proficient in Microsoft PowerPoint, Excel, and Word.