UX/Information Architect
Baltimore, MD Creative

The Role: The UX/Information Architect will manage strategic planning for website projects for a wide array of clients in diverse verticals, focusing primarily on a higher education client in 2018 and 2019.  The ideal candidate will be a creative thinker with a strong background in UX and a passion for creating websites with optimal usability. 


  • Develop strategic information architectures for clients, specifically developing, presenting, and implementing integrated solutions based user research and client feedback
  • Plan and execute user research and analysis, defining users’ needs and objectives through focus groups, interviews, working sessions, surveys, contextual inquiries, and other discovery methods
  • Serve as the user advocate within the project team to ensure all deliverables and efforts align with the recommended user experience
  • Work with UX designers and visual designers throughout the development process to identify content needs and create/recommend content, features, and functionality to support design deliverables
  • Own the following deliverables that establish the vision for the project and guide the user experience: industry/competitor analysis, persona creation, card sorting, heuristics evaluations, sitemaps, navigation testing, content strategy, task flow diagrams, usability testing, and personalization strategy
  • Serve as a UX representative in new business and sales opportunities as needed
  • Lead clients in working sessions to gather details on business requirements 
  • Work collaboratively with ux design, visual design, development, QA, analytics and SEO teams/resources throughout the project lifecycle
  • Maintain a working knowledge of key technologies used in our delivery process, as well as emerging trends in user experience
  • Serve as a source of thought leadership in evolving trends, technologies and practices in UX and usability 
  • Identify opportunities offered by Adobe Experience Manager, Sitecore, Drupal, and other technologies that would enhance the value of solutions being delivered
  • Maintain a high level of client satisfaction

  • Bachelor’s Degree in Visual Communications, Information Architecture, Human-Computer Interaction or equivalent experience
  • Minimum of 5 years of experience crafting user experiences and information architectures for clients across various industries
  • Higher ed experience is preferred but not required
  • Excellent understanding of the overarching process of website development (discovery, information architecture, UX design, visual design, development, testing, and optimization)
  • Proven experience owning key UX tasks and client-facing deliverables, including but not limited to: user interviews/focus groups, stakeholder interviews/focus groups, contextual inquiries, industry/competitor analysis, persona creation, design studios, card sorting, heuristics evaluations, sitemaps, navigation testing, content strategy, content mapping, content evaluation, task flow diagrams, usability testing, and personalization strategy 
  • Deep understanding of usability testing, content strategy and personalization and how they relate to the entire user experience
  • Ability to craft succinct and thoughtful copy written for digital
  • Dedication to growing the UX teams’ knowledge in user experience and user behaviors through seeking and sharing trend data
  • Excellent written, verbal, client service and presentation skills
  • Excellent organizational, time management, communication and interpersonal skills
  • Experience and comfort working directly with clients
  • Experience managing multiple projects with tight deadlines, preferably in a fast-paced agency environment 
  • Ability to work both independently and collaboratively
  • Confidence to and passion for advocating for UX and its importance within the agency and external of the agency

R2i is an independent, full-service agency that creates digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve. Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results. For over a decade we have worked with mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey. R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Ingram Micro, Pentair, Leidos, American Cancer Society, University of Michigan, and Fiat Chrysler Uconnect. R2i is headquartered in Baltimore with offices in Seattle, St. Louis, and Silicon Valley. 

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