Junior Digital Marketing Analyst
Baltimore, MD Analytics
Description


The Junior Digital Marketing Analyst will help the R2integrated team members optimize digital campaigns and website experiences through analyzing performance metrics, data, and trends. The role requires an understanding of analytics along with some specific channel knowledge (can include web, social, paid search and organic/SEO), skills in reporting, visualization, and analysis to assist with metrics-driven business decisions.  


Projects will involve analytics audits, analytics configurations, testing, implementation, creating dashboards that blend multiple data sources, and data analysis. The analysis provided guides the direction and success of future website and digital initiatives. 


PRINCIPAL DUTIES AND RESPONSIBILITIES:

  • Monitor web analytics tools and provide insight and analysis monthly on trends. Advise and implement analytics tracking
  • Ensure the flow of data through various stages of web and digital use is streamlined and tracked
  • Collaborate with cross-funtional teams to develop, execute, and analyze results for digital marketing campaigns
  • Utilize third-party tools including: Google Analytics and Google Tag Manager, Tableau and Google Data Studio as well as Adobe Analytics and Adobe Launch
  • Work on independent projects or projects/tasks assigned at the discretion of the management needs




Requirements
  • Bachelor's degree in Marketing, Analytics or related field
  • Experience working with Google Analytics and Google Tag Manager
  • Strong interpersonal skills with the ability to work effectively with cross-functional teams
  • Outstanding analytical and problem solving skills
  • Excellent written and verbal communication skills
  • Detail oriented with sound organizational and prioritization skills
  • Some prior exposure to digital marketing channels preferred
  • Data visualization tool experience such as Tableau or Google Data Studio a plus


R2i is an independent, full-service agency that creates digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve. Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results. For over a decade we have worked with mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey. R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Ingram Micro, Pentair, Leidos, American Cancer Society, University of Michigan, and Fiat Chrysler Uconnect. R2i is headquartered in Baltimore with offices in Seattle, St. Louis, and Silicon Valley. 




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