Marketing & Communications Coordinator
Job Type

The Marketing & Communications Coordinator is a full-time, salaried position working out of the Williamstown, Massachusetts, office year-round. They are responsible for coordinating the planning and execution of all Williamstown Theatre Festival marketing and communications efforts. Primary duties include the creation and distribution of content for all WTF communications channels and will act as a key member of the team that develops strategic, long-term marketing plans.

The ideal candidate is an enterprising individual with excellent project management skills, a keen eye for detail, a superior creative aesthetic, and a passion for the performing arts and the development of its audiences and promotion of its work.


  • In coordination with the Director of Development & Communications and the Director of Audience Engagement, create and maintain a comprehensive WTF marketing and communications plan for all WTF communication channels, including email, social media, website, web advertisement, print advertisement, press release, direct mail, programs, posters, and signage
  • Produce and distribute all marketing and communications assets, including graphics and copy, often in-house and sometimes in collaboration with outside contractors and seasonal marketing team members
  • Ensure that all elements of the WTF marketing and communications plan are completed on time and on budget and reflect WTF’s commitment to Equity, Diversity, Inclusion, Accessibility, and Anti-Racism


  • Act as an ambassador for the Festival in Williamstown and the greater Berkshires, including but not limited to attendance and visibility at town functions, community events, arts advocacy gatherings, marketing and tabling opportunities, nonprofit panels, and other events
  • Develop and cultivate strong working relationships with local press (Berkshire County, Capital Region, Southern VT), servicing their needs in-season and throughout the year in concert with an out-of-house Public Relations firm based in NYC
  • In coordination with the Director of Development & Communications and the Director of Audience Engagement, assist in year-round audience development efforts


  • Assist in the hiring and supervision of the summer Marketing Office
  • Oversee content creation and day-to-day activities of the Marketing Office
  • Coordinate press activities, including press ticket reservations and press packet creation and distribution


  • Perform regular updates and routine maintenance of content on the WTF website
  • Monitor and ensure accuracy of WTF show and event listings in external media
  • Maintain the press, photo, and video archives and fulfill all internal and external requests
  • Report on marketing and communications activities as requested or assigned
  • Complete other duties as assigned


  • Excellent written and verbal communication skills; able to quickly craft and deliver clear, accurate, and engaging messaging, for marketing purposes and in the regular course of business
  • Excellent graphic design skills; able to thoughtfully craft and deliver engaging graphics for all media
  • Excellent interpersonal skills; able to interact well with a variety of personalities and individuals including staff, press, and vendors
  • Embrace the Festival’s commitment to EDIA and Anti-Racism by actively participating in and encouraging behaviors among staff members that exemplify respect; interrupting microaggressions and other behaviors that hinder our EDIA and Anti-Racism efforts; engaging in the diversification of the workforce; demonstrating a degree of cultural competency that encourages healthy relationships with all company members


  • Fluency with Adobe Suite, including Illustrator and Photoshop, or other graphic design software is required
  • High level of computer aptitude and proficiency in Google Workspace software is required
  • Familiarity with Facebook, Instagram, YouTube, and other social media is required
  • Familiarity with MailChimp or other email marketing software is preferred
  • Familiarity with WordPress or other web publishing software is preferred
  • Experience working in a fast-paced marketing environment is preferred


  • A creative thinker capable of innovating and pivoting quickly
  • Capable of handling multiple projects and prioritizing appropriately
  • Willing to see projects through to completion
  • Able to maintain confidentiality and security of sensitive patron and company information
  • Available to work evenings and weekends June through August
  • Able to foster a cooperative work environment and influence others to perform their jobs effectively

In addition to the duties listed above, Williamstown Theatre Festival expects the following of each employee: adheres to WTF policies and procedures; works in a safe manner; performs duties as workload necessitates; maintains a positive and respectful attitude; communicates regularly with supervisor about department issues; demonstrates efficient time management and prioritizes workload; demonstrates regular and consistent attendance and punctuality; meets department productivity standards; participates in WTF events as needed or required; and completes other duties as assigned.