Vice President of Marketing and Communications
Description

 

Come join the team at Frank Lloyd Wright's Taliesin West - a World Heritage site and one of the most frequently visited travel destinations in Arizona! 


Sharply focused on ensuring our local, regional, national, and international audiences feel welcome to explore, engage in, understand and financially support the historic spaces of Frank Lloyd Wright's Taliesin and Taliesin West, the Frank Lloyd Wright Foundation inspires people to discover and embrace an architecture for better living through meaningful connection to nature, the arts and each other. In Wright's own words, our vision is "to make life more beautiful, the world a better one for living in, and to give reason, rhyme and meaning to life."


The Vice President of Marketing and Communications is responsible for developing best-in-class marketing operations with oversight for marketing campaign execution across target audiences and in support of interdepartmental operations for the Foundation.  This role advances institutional objectives via marketing strategies and tactics to keep pace with evolving organizational needs and external market opportunities, and leads with influence in driving increases in visitation, engagement, and revenue generation.


Reporting directly to the President and Chief Executive Officer, this position plans and oversees all marketing and communications-related functions within the Foundation. This includes the development and implementation of a comprehensive strategy that will serve to define and enhance public perceptions of the Foundation while delivering key institutional messages; increasing awareness of programs, collections, and licensing initiatives; and increasing visitation both onsite at our campuses in Arizona and Wisconsin and via online platforms. 


The Vice President of Marketing and Communications imaginatively articulates the mission, vision, and values of the Frank Lloyd Wright Foundation to its audiences, both those who are loyal to us and those we want to engage. This person must have a clear understanding of all that the Foundation has to offer, be a passionate advocate for the Foundation’s brand, and be a leader in fostering a clear understanding of the role that every division within this institution must play in helping us to fulfill its promise.


Leadership and inspired management matter as well. Leading a team of three professionals, the Vice President of Marketing and Communications has responsibility for guiding the day-to-day operations of the Marketing and Communications department around outward-facing and internal staff communications, including the Frank Lloyd Wright Quarterly, social media, public relations, advertising, and email marketing, and effectively coordinating the team’s work with the work of all other departments within the Foundation. Co-creation of marketing and communication initiatives with our internal leaders in Advancement, Public Engagement, Retail, and Licensing is vital to the success of the Foundation and therefore the success of the leader in this position.


Specifically, you will…

· Work under the supervision of the President and Chief Executive Officer, in consultation with the Senior Leadership Team, to manage several critical functions within the Foundation: marketing, communications, media relations, digital and social media, and editorial and graphic design.  In this capacity, you must demonstrate a nuanced understanding of the Foundation’s mission and core activities and an ability to engage both key constituencies and new audiences.  Crisis communication, if needed, also is within the scope of this role. You must also work effectively across the Foundation, coordinating many related communications activities to ensure that they reflect the institution and its core values.


· Shape a broad understanding and acceptance of the value of marketing within the Foundation and foster a culture in which each department is supportive of the Foundation’s marketing goals.


· Have primary responsibility for the overall marketing results for the Foundation, as well as for the planning, creative direction, and implementation of marketing campaigns for the Foundation as a whole, special programs, preservation activities, special events, and new initiatives; and the development of successful strategies for engaging the public through effective press relations and social media strategies.


· Supervise all editorial and graphic design work associated with the Foundation’s award-winning Frank Lloyd Wright Quarterly. 


· Direct and support market research collection, analysis, and interpretation of market data. Identify competitors and benchmarks and evaluate strategies, positioning, and market share to help achieve the Foundation’s goals.


· Oversee the development of a digital communications and engagement strategy and, in cooperation with other departments within the Foundation, its implementation through digital marketing, e-mail and e-newsletter campaigns, social media, and the Foundation’s website.


· Work in concert with other divisions and departments within the Foundation to assess audience and visitor data and develop engagement, resource allocation, and revenue generating strategies based on these.


· Prepare and manage budgets for marketing projects related to individual departments, exhibitions, and initiatives.


· Maintain brand standards and ensure compliance across all internal departments and external channels.


· Identify, retain, and manage the Foundation’s relationship with consultants and vendors who provide marketing and communications-related services. 


· Direct and supervise the work of exempt and/or non-exempt staff reports and volunteers.


· Serve as a representative of the Foundation in various professional organizations and events and maintains a strong and effective relationship with curators and scholars in the field, especially those at peer institutions in this country and abroad.


· Perform other duties as assigned by the President and CEO. 



Requirements

 

We are seeking the following qualifications and traits in our Vice President of Marketing and Communications:


· A dynamic, energetic, and inspiring seasoned professional with significant management experience in the field of marketing and communications, project planning and implementation, budgeting, the development of marketing and advertising campaigns, brand engagement, the use of social media, and a working understanding of data analysis as it applies to visitor behavior and audience segmentation. Previous experience working in other cultural institutions is desirable. 


· A degree in marketing and/or communications is required, and an MBA or other relevant professional accreditation, although not necessary, is preferred.  The candidate should be able to demonstrate the ability to work successfully with others including Foundation staff and trustees, and a diverse group of external constituencies including volunteers and donors, consultants and vendors.  Excellent written and oral communication skills are required along with the ability to utilize a variety of software programs, databases, and other computing tools.


The Frank Lloyd Wright Foundation is an Equal Opportunity Employer.