Vice President, Growth Marketing
Seattle
Description

We envision a world where all consumers enjoy exceptional access to the best expertise to prevent, treat and cure illness. DexCare’s mission is to empower those that provide care with the tools, systems and intelligence necessary to deliver on this vision.


DexCare is searching for a Vice President, Growth Marketing to seek out and develop new pathways for consumer growth and engagement across the DexCare platform. This leader will direct the Company’s consumer growth and engagement strategy, as well as execution at scale across the organization though data-driven marketing approaches. As a key member of DexCare’s Leadership Team, s/he will thrive in a highly collaborative, cross-functional environment.


With direct responsibility for intimately understanding, growing and engaging DexCare’s consumer users, the VP of Growth Marketing will be an authentic leader who is driven by enthusiasm and passion for our mission. S/he will be an innovator, strategic thinker, and thought partner to the CEO and other leaders. S/he will have a track-record of delivering and scaling plans and campaigns that substantially expand user bases and create enduring relationships with them. S/he will set the stage for high performance, support initiative, and encourage accountability at all levels of the organization.


Key Responsibilities:

  • Attract large numbers of consumers to digital properties (destination, syndicated/distributed)
  • Manage customer strategy to retain active and engaged users, and build lifetime customer relationships. 
  • Design, develop and own product and features to drive customer attraction, including driving success in user-generated content, personalization, and marketplaces. 
  • Design, implement, manage and optimize multi-channel campaigns, including website, social media, communication platforms and other creative forms of outreach
  • Develop and drive strategy for media buying, both earned/organic and paid
  • Develop and lead data-driven growth strategies, including testing, experimentation and expansion, conversion funnel optimization
  • Manage performance to key indicators, including customer acquisition cost (CAC), spend efficiency, and lifetime value (LTV) 
  • Set a vision of consumer growth for DexCare that is shared and understood by the entire organization
  • ·Attract, hire, and retain a high-performing marketing team as the company grows

Key Qualifications:

  • 10+ years of experience in positions of increasing responsibility and leadership in data-driven, consumer growth marketing and/or analytics, or a related field, culminating in the target role
  • Technology-savvy, specifically in  advertising and marketing technologies/platforms
  • Experience with advertising and marketing technologies, including data management platforms, real-time bidding, ad serving  
  • Recognized and respected thought-leadership within high-growth consumer properties. Online marketplaces experience, particularly for perishable inventory (travel, bookings, etc.) a plus, as is experience in the healthcare industry, ideally within the digital health sector
  • Demonstrated ability to meet the strategic business needs of the company though various stages of a company’s growth path 
  • Successful product launches  dependent upon effective cross-functional collaboration 
  • Passion for deeply understanding  customer needs and wants
  • Demonstrated experience building, managing, and leading  high-performing teams. 
  • Established ability to work collaboratively with employees at all levels of an organization 
  • Superior relationship management skills: ability to influence and engage direct and indirect reports and peers, as well as effectively operate with other functional areas in an organization
  • Polished and persuasive written and verbal communicator skills
  • Venture-funded start-up experience
  • Bachelor's degree in marketing, or a related field, or equivalent experience.
Requirements

Who is DexCare and why you do want to join our unique, fun, happy company?

DexCare is a data-driven intelligence company making access to healthcare easier and better for everyone. We envision a world where all patients and health care customers enjoy exceptional access to health care appointments they need to treat, cure and prevent illness.


We enable PATIENTS to get the care they need faster, easier, less expensively and with better results.


We enable PROVIDERS to see patients easily and effectively.


We enable HEALTH CARE NETWORKS to utilize resources more efficiently and effectively, produce great outcomes for patients, lower costs, generate more revenue, and build enduring and satisfying relationships with their patients and providers.


We enable our PEOPLE to do work on behalf of our customers that is meaningful, impactful, challenging, exciting, and rewarding by creating a culture that fosters the ability for each of us to do our best work.


What do we mean when we say DexCare is in a category of one? Simply put, there is no other technology that allows Health Care Networks, Providers (Doctors, Nurse Practitioners, Physician Assistants, etc.) to see all appointments available in their network in real-time and then match those appointments with patients in need of care. 


Telemedicine, online scheduling, and digital health applications typically focus on the capability of delivering digitally-enabled care, DexCare is Platform-as-a-Service (PaaS)/Digital OS that sits between, and among digital health applications, and intelligently orchestrates health system appointment across all points of care.


DexCare has three components of its system that make it unique among other digital health offerings.


1. First, our patients’ appointments demands generation technology attracts, routes, and helps our customers by making their various ways of delivering care more available and discoverable online.  When consumers are searching for care on Google, for example, they are more likely to find a DexCare customer’s page in their results.


2. Second, our intelligent navigation technology leverages our unique understanding of patient needs and wants, combined with provider information and health system information, in order to ensure consumers are presented with the safest and best care options first and foremost.


3. Finally, DexCare’s capacity optimization technology automatically allocates health system resources when and where they can be most productively employed by matching them to consumers in a way that ensures the best results for everyone.


Similar to the way you have many applications on your computer, there is an operating system that makes all the applications work together to provide the user with a simple experience. DexCare is that operating system for health systems’ digital offerings.


DexCare enables leading health systems across the U.S. to attract 30% more new patients, capture 5x downstream services revenue, generate over 20% per patient encounter in costs savings, and deliver a net promotor satisfaction score greater than 90. We were incubated at Providence, one of the nation’s largest and most innovative health systems with over 50 hospitals across the Western United States. DexCare is led by a customer focused mission driven team experienced in building successful, innovative and transformative solutions to healthcare’s biggest problems. We’ve built digital health companies from the ground up. We work with the world’s largest healthcare companies and provider organizations. We are backed by leading healthcare investors, including Kaiser Permanente, Providence Ventures, Define Ventures, Frist Cressey Ventures and SpringRock Ventures.


Culture and Environment

DexCare is a mission driven mid-stage well-funded technology company with a unique and fun culture. We believe great work can be done from anywhere. This belief lead us to build a next generation company that gives our people flexibility with regards to where, when, and how they work. The best part is as part of our team your work will matter, have impact, and be rewarded. Please come join us!


Compensation, Benefits, and Rewards

Base Salary = Competitive, not high or low, and no signing bonus tricks

Bonus = 20% of Base Salary. Our philosophy one for all and all for one, except for Sales because they get commissions, sorry Sales. We set achievable goals, not stretch, because our we don’t intend to run a bonus program that never pays. We all know how fun those are.


Our Interview Process

Dexcare doesn’t like to keep anyone waiting and we know you have lots of great options. Therefore, our aim is to complete the entire interview process with within a week. It doesn’t happen every time, but it rarely, if ever, takes longer than two weeks and sometimes it only takes two days. We make decisions fast and know what we are looking for. You should be ready to do the same!


DexCare is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, colour, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, gender (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances. DexCare does not exclude people or treat them differently because of race, colour, national origin, disability, or gender. DexCare provides reasonable accommodation to all applicants who require such accommodation to apply for the position or to perform the essential functions of the job.