Director of Marketing
Job Type
Full-time
Description

Responsibilities

· Design and implement comprehensive marketing strategies to create awareness of the company’s business activities

· Use available market research, data and insights to establish product positioning – in the US. Keep abreast of trends and competitor’s marketing movements 

· Create and implement educational initiatives and resources around the competitive landscape, product messaging, new product launches, and market awareness

· Work with stakeholders to obtain valuable input to foster new and evolved messaging and collateral (sales, marketing, product team, customers, and others)

· Responsible for producing valuable story-driven content for the company’s online presence (website, social media), editorial design and organizing the company’s publications

· Control budgets and allocate resources amongst projects. Manage marketing vendor relationships

· Work with team members for ongoing CRM and other marketing and communication tool evolution

· Produce ideas for promotional events or activities and organize them efficiently

· Be data driven, create, track, and report to leadership marketing OKRs aligned with business outcomes. 

· Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Requirements

  Requirements

· BSc/BA in business administration, marketing and communications or relevant field

· Understanding and experience of modern digital marketing 

· 3+ years experience in marketing, ideally working closely with Sales but not essential 

· 1+ years experience working within a startup environment, working close with Product 

· A background marketing to the “physician” population (I.e., Medical device, MedTech, or healthcare experience strongly preferred)

· Proven experience in increasing sales lead generation, net promotion scores, and awareness metrics 

· Strong experience setting up and managing CRM systems and other marketing / communication tooling (E.g., HubSpot, MailChimp, etc)

· Strong experience in creating and being heavily involved in go to market strategies

· Experience working with digital designers in creating internal and external facing content 

· Strong leadership and organizational skills, driven and motivated to work independently

· Creative/critical thinking and problem-solving skills

· Experience in creating engaging narratives and storytelling

· Excellent written and oral presentation skills, ability to proofread, appraise and communicate effectively to a number of internal and external stakeholders

· Detail-oriented with the ability to multi-task and prioritize in a fast-paced environment

· Up to 25% US travel, promoting IronRod at key exhibitions and meeting key stakeholders

· You will manage a variety of projects and events and multiple time zones. This may occasionally include working outside the parameters of a normal workweek

· Ability to deal with ambiguity and a changing state of the needs of the business and market. Has the ability to project manage across multiple deadlines


Desired requirements

· Very strong Spanish reading and writing ability

· Sales enablement platform launch/management experience helpful

· Some graphic / digital design skills preferred