Public Relations Manager
WFH Flexible

The PR manager is responsible for daily management of public relations for assigned clients and for Woodruff. The individual will work with their assigned PR supervisor and a multidisciplinary team of agency professionals with a shared goal of providing transformational thinking that delivers extraordinary results for clients. 

This person could be located in Kansas City, MO; Columbia, MO; or remote.


General Account

  • Is aware of, and knows how to use, agency forms and tools available for kickoff and ongoing management of jobs.
  • Participates in (and can run) weekly internal and client status meetings; owns public relations status reports.
  • Develops and implements public relations activities across multiple industries.
  • Provides input to creative, content, digital and account management teams as part of public relations-specific project execution.
  • Manages multiple projects from conception to completion by anticipating challenges and ensuring deadlines and budget adherences.
  • Informs public relations supervisor and/or immediate team members of any potential client problems (e.g., client/agency relations, budget over-expenditures, etc.).
  • Takes immediate action upon client feedback and helps solve client problems.
  • Prepares conference reports immediately following all meetings, distributes appropriately.
  • Helps mentor and guide junior team members including public relations specialist.


  • Actively participates in brainstorming and planning discussions.
  • Develops communication plans that meet client objectives and shows a basic understanding of core components needed for them to be solid and effective.
  • Obtains approval from appropriate public relations team member for all public relations plans, creative work, writing assignments and estimates (if required) at appropriate stages prior to client presentation.  
  • Develops and executes recommendations for events and/or trade shows.
  • Aids in new business process including idea contribution, research and proposal preparation.

Writing/Media Relations

  • Solid writer who can identify creative and effective news hooks to capture attention, secure readership and deliver results for clients.
  • Consistently produces high-quality internal and external communications content, which may include news releases, talking points/key messages, media alerts, presentations, blog copy, website articles or long-form writing.
  • Firmly grasps writing style for each client and produces accurate and error-free copy; proofreads following Associated Press style.
  • Knows the traditional and nontraditional media outlets in the client’s markets and can build media lists to support those markets.
  • Distributes news releases and pulls read reports for the public relations team’s clients.
  • Develops and nurtures relationships with key reporters, editors, producers and influencers.
  • Understands media training basics and can coach clients.

Social Media/Content

  • Works particularly closely with content and social media teams to ensure seamless integration and maximum results. 
  • Identifies and manages influencer outreach program components in conjunction with social media team.


  • Monitors print, TV and radio media clips daily using tools such as Cision, TrendKite or Google; flags clips for client or competitor news (or guide and mentor PR specialist to do so).
  • Analyzes coverage and pulls out key insights to share with account teams and clients.
  • Packages insights/information into regular reports and recaps results presentations.

Supervisor Expectations

May supervise one or two junior staff members. That task would include:

  • Expectation setting, including working with your supervisor on new staff orientation, training and work assignments
  • Departmental responsibilities, including working with your supervisor on policy enforcements, OOO requests and adhering to hiring criteria
  • Regular communication, including one-on-ones, conflict resolution, philosophy guidance and ongoing coaching and mentoring
  • Employee enrichment, including working with your supervisor on goal setting, performance reviews and ongoing feedback

Knowledge and Skills

  • Computer skills related to public relations department daily functions
  • Attention to detail, a strong sense of personal accountability, strong work ethic, strategic/critical thinking and creative abilities
  • A passion for the PR industry, striving to continually learn new skills and stay up-to-date on new tools and trends
  • Understanding of the Woodruff brand; helps champion the brand through behaviors, communications and public relations efforts
  • Fully familiar with products, services and markets in which assigned clients operate, in order to efficiently and effectively fulfill the clients’ public relations needs
  • Collaboration with multiple agency disciplines to develop and deliver results for clients

Leader Behaviors

How leaders act on a daily basis as they seek to implement the company’s vision and strategic priorities, strive to fulfill the brand promise and live up to the value. Everyone can be a leader.

  • Open-minded and active listener
  • Continually grows people and business
  • Truthful and transparent
  • Decisive, accountable and proactive
  • Forward thinking
  • Communicates in a positive manner


 Bachelor’s degree (journalism, communications or related degree)


  • 5-7 years working in public relations, marketing or communications field
  • Agency, media relations, content development and an agricultural background is required