Role Purpose

Drive company growth by generating new clients and increasing billable hours through strategic community outreach and strong referral relationships.

This is a field-based, results-driven role focused on turning outreach efforts into active cases and measurable revenue growth.

What Success Looks Like (Non-Negotiable)

You will succeed in this role if you:

• Consistently generate qualified referrals that convert into active clients
   
• Produce new billable hours on a weekly basis
   
• Build referral relationships that lead to ongoing client starts
   
• Maintain a strong pipeline that turns into revenue
   
• Take full ownership of your results without needing direction
   

This role is not measured by activity alone —
It is measured by clients started and hours generated.

Key Responsibilities

Community Outreach & Relationship Building

• Conduct regular in-person visits to:
   
  • Hospitals
     
  • Senior living communities
     
  • Rehab and skilled nursing facilities
     
  • Case managers and community partners
     
• Build and maintain trusted, professional relationships
   
• Represent Healthy at Home Caregivers consistently and professionally
   
• Stay visible and active in the community
   

Client Growth & Revenue Generation

• Generate new client opportunities through outreach efforts
   
• Convert referrals into active care cases
   
• Drive weekly growth in billable hours
   
• Focus on high-quality referral sources that produce real results
   

Pipeline Ownership & Follow-Through

• Track all outreach, referrals, and follow-ups in CRM
   
• Ensure no qualified lead is lost due to lack of follow-up
   
• Maintain an active and organized pipeline
   
• Follow each opportunity through to conversion or closure
   

Reporting & Accountability

• Provide weekly reporting on:
   
  • Referrals generated
     
  • New clients started
     
  • Billable hours added
     
• Take ownership of performance metrics and outcomes

Core Requirements

You must:

• Be confident walking into new environments and initiating conversations
   
• Build trust quickly and maintain professional relationships
   
• Be highly self-driven and results-oriented
   
• Demonstrate strong follow-through and accountability
   
• Be organized and able to manage your own pipeline and activity
   

Preferred (not required):

• Experience in home care, healthcare, or community outreach
   

Performance Expectations

This role is evaluated based on:

• New client starts
   
• Weekly billable hours generated
   
• Referral-to-client conversion rate
   
• Consistency of pipeline growth
   

Why This Role Matters

• Direct impact on company revenue and growth
   
• Helps more families receive the care they need
   
• Plays a key role in scaling Healthy at Home Caregivers
   

Growth Opportunity

This role can grow into:

• Senior Growth Manager
   
• Director of Community Partnerships
   
• Leadership roles within the organization