The Marketing Specialist supports the execution of marketing initiatives by performing hands-on, task-based marketing activities under the direction of the Marketing Director. This role focuses on implementing campaigns, coordinating marketing deliverables, supporting content development, and maintaining accurate marketing records in a fast-paced environment.

The Marketing Specialist works within established marketing strategies, processes, and timelines and is responsible for timely, accurate completion of assigned marketing tasks.

Key Responsibilities:

• Execute assigned marketing tasks and campaigns according to established plans and direction
• Support digital, email, content, SEO, and promotional initiatives
• Assist with creating, updating, and distributing marketing materials and collateral
• Ensure marketing deliverables meet brand standards and deadlines
• Assist with content updates for websites, email campaigns, presentations, and internal communications
• Coordinate marketing tasks, assets, and timelines across projects
• Gather information, approvals, and materials from internal teams and vendors
• Maintain organized marketing files, assets, and documentation
• Use marketing tools and systems to execute and track assigned activities
• Maintain accurate records of campaign execution, content updates, and deliverables
• Assist with compiling performance data and standard reports
• Track task completion and communicate progress or issues to the Marketing Director
• Work closely with the Marketing Director and other internal teams to support marketing efforts
• Follow established marketing processes, workflows, and brand guidelines
• Support cross-functional initiatives as directed
• Identify and communicate execution issues or gaps impacting timelines

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 1–3 years of marketing, communications, or related experience
• Strong organizational skills and attention to detail
• Basic understanding of marketing concepts and channels
• Proficiency with Microsoft Office and standard marketing tools
• Strong execution-focused mindset
• Ability to manage multiple tasks and deadlines
• Clear written and verbal communication skills
• Ability to follow direction and established processes
• Detail-oriented with strong follow-through
• Comfortable working in a fast-paced, deadline-driven environment
• Office-based environment
• Prolonged periods of sitting and computer use
• Occasional extended hours during campaigns, deadlines, or launches