Join Indiana’s Premier Beverage Retailer

TWG BRL is Indiana’s largest beer, wine, and spirits retailer, proudly operating 108 locations across the state under the trusted Big Red Liquors, Cap N Cork, and Gay’s Hops-N-Schnapps brands.

As we continue to grow, we are seeking experienced District Managers who are passionate about developing people, driving results, and building high-performing retail teams. Our leaders create a Culture of Execution grounded in clear expectations, consistent follow-through, measurable results, accountability, and continuous improvement.

If you are an accomplished multi-unit retail leader looking for an exciting opportunity in a unique and growing retail industry, we would love to hear from you.

Position Summary

The District Manager is responsible for leading the operational, financial, customer, and people performance of approximately 10–12 retail locations. This role partners closely with Store Managers to build exceptional teams, deliver outstanding customer experiences, drive profitable growth, and ensure full compliance with company standards and Indiana regulations.

Successful District Managers are highly visible leaders who coach, develop, and inspire their teams while maintaining a relentless focus on execution, accountability, and continuous improvement. They translate company strategy into actionable store-level priorities and establish a consistent leadership cadence of launching initiatives, inspecting execution, measuring results, coaching performance, and adjusting as needed.

Key Responsibilities

Operational Leadership

• Maintain a consistent and meaningful presence throughout all assigned stores.
• Lead and support multiple retail locations in achieving operational excellence.
• Create a Culture of Execution by establishing clear expectations, inspecting performance, and ensuring timely follow-through.
• Ensure consistent execution of company operating standards, merchandising programs, promotional initiatives, and brand expectations.
• Conduct regular store visits and operational audits covering merchandising, inventory, staffing, safety, customer service, and process      compliance.
• Identify operational gaps, establish corrective action plans, and verify sustained improvement.
• Maintain high standards for store appearance, cleanliness, safety, cash handling, inventory control, and opening and closing procedures.
• Balance immediate operational needs with long-term district priorities and business objectives.

People Leadership and Development

• Recruit, hire, onboard, develop, and retain outstanding Store Managers.
• Build a strong leadership bench through coaching, development plans, cross-training, and succession planning.
• Provide regular, specific, and actionable performance feedback.
• Conduct performance evaluations, talent reviews, and leadership calibration discussions.
• Lead performance improvement initiatives with clarity, fairness, consistency, and urgency.
• Establish clear expectations and hold Store Managers accountable for results, behaviors, and company standards.
• Foster a culture of engagement, recognition, teamwork, inclusion, and professional growth.
• Create an environment where leaders are empowered to make decisions, solve problems, and take ownership of their businesses.
• Model the leadership behaviors and professional standards expected      throughout the organization.

Financial and Business Management

• Analyze and improve key business metrics, including:
  • Sales
  • Comparable sales growth
  • Gross margin
  • Labor
  • Shrink
  • EBITDA
  • Average ticket
  • Units per transaction
  • Inventory productivity
• Demonstrate strong command of district and store-level profit-and-loss performance.
• Coach Store Managers on financial literacy, expense management, labor productivity, inventory control, and profitable sales growth.
• Identify performance trends, root causes, risks, and opportunities using available reporting tools.
• Develop measurable district action plans that address underperformance and accelerate growth.
• Ensure effective execution of promotional programs, pricing changes, category initiatives, and company sales strategies.
• Hold Store Managers accountable for understanding their results and implementing corrective actions when performance falls below expectations.

Compliance and Risk Management

• Ensure full compliance with company policies, operating procedures, and Indiana alcohol regulations.
• Maintain required licensing, documentation, permits, and records.
• Reinforce responsible alcohol sales, ID verification, refusal procedures, and age-restricted product requirements.
• Ensure stores consistently follow cash-control, inventory-control, safety, security, and loss-prevention procedures.
• Partner with Human Resources and company leadership on      investigations, corrective actions, employee relations matters, and risk      mitigation.
• Identify compliance concerns early and act with appropriate urgency, discretion, and sound judgment.
• Ensure Store Managers understand both the requirements and business importance of consistent compliance.

Customer Experience and Brand Excellence

• Champion exceptional customer service across every location.
• Coach teams to create welcoming, knowledgeable, and efficient customer experiences.
• Ensure stores consistently reflect company merchandising, signing, pricing, cleanliness, and brand presentation standards.
• Review customer feedback, Mystery Shopper results, and service metrics to identify coaching opportunities.
• Support seasonal merchandising, loyalty initiatives, digital engagement programs, and customer-acquisition efforts.
• Ensure service expectations are consistently communicated, demonstrated, inspected, and reinforced.
• Promote a customer-first mindset while balancing operational efficiency and financial performance.

Vendor and Business Partnerships

• Build productive and professional relationships with vendor and supplier partners.
• Support effective execution of promotional programs, displays, tastings, and category initiatives.
• Reinforce premium product programs, private-label growth opportunities, and strategic assortment priorities.
• Ensure vendor activity supports company standards, store execution, and district performance objectives.
• Collaborate with merchandising, operations, marketing, warehouse, Human Resources, and other internal partners to deliver company priorities.

Communication and Execution

• Communicate company priorities, expectations, and initiatives clearly and effectively to Store Managers.
• Translate company strategy into simple, actionable district and store-level plans.
• Prepare district action plans, business reviews, performance updates, and follow-up communications.
• Ensure timely execution of company communications, promotions, BOLOs, contests, merchandising programs, and operational initiatives.
• Establish a consistent operating rhythm for launching, inspecting, measuring, coaching, and adjusting performance.
• Follow through on commitments and ensure Store Managers do the same.
• Escalate risks, challenges, and resource needs appropriately while bringing forward potential solutions.
• Maintain effective two-way communication between stores and corporate leadership.

Leadership Competencies

Successful District Managers are expected to demonstrate the following competencies:

Culture of Execution

• Translates company priorities into clear actions, ownership, deadlines, and measurable outcomes.
• Maintains a disciplined cadence of launch, inspect, measure, coach, and adjust.
• Ensures consistent follow-through and holds leaders accountable for execution.

Results Orientation

• Sets clear performance expectations and maintains urgency around business priorities.
• Uses data to identify opportunities, address performance gaps, and improve results.
• Balances sales growth, profitability, operational standards, and people development.

Coaching and Talent Development

• Builds leadership capability through regular coaching, feedback, and development.
• Addresses performance concerns directly, constructively, and consistently.
• Develops a strong leadership bench and prepares employees for future advancement.

Strategic and Financial Acumen

• Understands how operational decisions affect sales, margin, labor, shrink, inventory, and EBITDA.
• Uses financial and operational data to make sound business decisions.
• Balances immediate operational needs with long-term district priorities.

Accountability and Ownership

• Takes personal responsibility for district performance, decisions, and outcomes.
• Establishes clear expectations and promptly addresses missed commitments.
• Models consistency, integrity, fairness, and professional accountability.

Communication and Influence

• Communicates priorities, expectations, and business changes clearly and effectively.
• Builds alignment through credibility, relationships, and consistent leadership.
• Listens actively and adapts communication to different audiences and situations.

Change Leadership and Continuous Improvement

• Leads teams effectively through operational, organizational, and process changes.
• Identifies opportunities to improve performance, efficiency, and execution.
• Measures results and adjusts plans when changes are not producing the intended outcomes.

Customer and Brand Focus

• Champions exceptional customer service across every assigned location.
• Protects company standards for merchandising, cleanliness, professionalism, and brand presentation.
• Uses customer feedback and Mystery Shopper results to drive improvement.

Collaboration and Partnership

• Builds productive relationships across operations, merchandising, Human Resources, marketing, finance, IT, and distribution.
• Shares information, resources, and best practices to support company-wide success.
• Resolves conflict professionally and keeps the organization’s overall interests at the center of decisions.

Key Performance Indicators

District Manager performance will be measured across four primary areas:

People

• Employee turnover and retention
• Training completion
• Store Manager performance
• Leadership bench strength
• Succession-plan readiness
• Employee engagement
• Performance-management effectiveness

Process

• Operational audit results
• Planogram and merchandising accuracy
• Policy and regulatory compliance
• Store-condition standards
• Inventory-control execution
• Timeliness and completeness of company initiatives

Product

• Inventory turns
• Shrink performance
• In-stock conditions
• Promotional execution
• Premium and private-label product growth
• Category performance
• Inventory productivity

Performance

• Sales and comparable sales growth
• Gross margin
• EBITDA
• Labor percentage and productivity
• Average ticket
• Units per transaction
• Mystery Shopper and customer-service scores

Compensation and Benefits

• Competitive base salary
• Annual bonus based on assigned store-group performance
• Mileage reimbursement
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid vacation and holidays
• Maternity pay
• Employee discount on eligible non-alcoholic products
• Training, leadership development, and career-advancement      opportunities with a growing organization

Schedule

This position requires flexibility to support retail operations, including evenings, weekends, and holidays as business needs require.

 Required Qualifications

• Two to four or more years of successful multi-unit retail management      experience.
• Demonstrated success leading multiple locations through Store      Managers or equivalent leaders.
• Strong financial and business acumen with experience managing      profit-and-loss performance.
• Proven ability to coach, develop, motivate, and hold high-performing      teams accountable.
• Excellent leadership, communication, decision-making, and      interpersonal skills.
• Strong organizational, prioritization, and time-management      abilities.
• Experience leading operational change and continuous-improvement      initiatives.
• Proven ability to optimize labor, inventory, expenses, and overall      operational performance.
• Ability to analyze business reporting and convert insights into      measurable action plans.
• Ability to manage competing priorities in a fast-paced retail      environment.
• Ability and willingness to travel extensively throughout an assigned      district.

Preferred Qualifications

• Experience in the beverage alcohol, grocery, convenience, specialty      retail, or hospitality industries.
• Experience with regulated retail operations.
• Beverage product knowledge or relevant industry certifications,      including WSET or similar programs.
• Experience leading new store openings, acquisitions, remodels, or      market expansions.
• Willingness to relocate for future career-advancement opportunities. Physical Requirements
• Frequent travel between store locations.
• Ability to lift up to 40 pounds.
• Ability to stand, walk, bend, reach, and move throughout retail      locations during store visits.
• Ability to spend extended periods driving between assigned      locations.

Required Licenses

• Valid driver’s license with an acceptable driving record.
• Ability to obtain and maintain an Indiana Employee Liquor Permit.

Work Location 

Multiple retail locations throughout an assigned Indiana district.

Lead People. Drive Results. Create a Culture of Execution. Build Your Career.