Social Media Advertising Coordinator
Fully Remote PETA Foundation
Job Type

 Position Objectives:

• To assist the PETA Foundation and supported organizations with online fundraising, advocacy, awareness, and lead-generation advertisements and analytic services 

• To apply digital fundraising innovations that advance the goals of PETA and other international entities 

Primary Responsibilities and Duties: 

• In consultation with PETA Foundation and its supported organizations and verified compliance with the objectives, standards, and requirements communicated by them:

     o Optimize and maintain social media ad accounts for PETA Foundation and its supported organizations

     o Coordinate and optimize landing pages for digital advertising campaigns 

     o Evaluate the success of online campaigns and make changes in strategy accordingly 

     o Conceptualize and coordinate the creation of compelling video and image ads

     o Research new advertising opportunities and ensure that supported organizations are taking advantage of worthwhile opportunities 

• Perform any other duties assigned by the supervisor


 • College degree in a related field or equivalent digital advertising experience

• 1+ year(s) experience working with Facebook/Instagram/Meta, TikTok, Twitter, Reddit, and/or other emerging social platforms

• 1+ year(s) of experience writing ad copy and landing page copy

• 1+ year(s) experience working in data analysis and strategy optimization

• Proven exceptional analytical, organizational, time-management, verbal/written communication, and research skills

• Ability to orchestrate a variety of projects and initiatives simultaneously and synergistically

• Excellent working knowledge of the Internet

• Working knowledge of Social Media and internet trends

• Ability to work both independently and within a team environment

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues

• Commitment to the objectives of the organization



The hourly pay range for this position is $17.24 - $21.21 per hour. The ultimate hourly pay within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.