Position Summary:

The Marketing Coordinator will support marketing initiatives for ICC Evaluation Service (ICC-ES) and ICC NTA as part of the ICC Conformity Assessment Group (CAG). Focus will be on creating, implementing, tracking/analyzing, and optimizing our digital and traditional marketing and lead generation campaigns across various marketing channels. A successful candidate will aid in our long-term growth, brand awareness and customer satisfaction. 

Position Responsibilities: 

• Brainstorm and develop ideas for creative marketing campaigns focused on building and plumbing product testing services 
• Research, analyze, and recommend media for marketing communications and schedule ad placements
• Draft marketing communications and collateral; copy and content development; develop automated campaigns to enhance customer engagement.
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help improve future marketing efforts.
• Additional campaign management across full suite of programs (building, plumbing, solar, global certification)
• Website content updates, social media marketing, digital marketing/SEO
• Tradeshow coordination; limited event and inter-office travel

Essential Skills and Education / Experience:

• Bachelor’s degree in Marketing, Communications, or a related field
• 4 or more years of marketing experience in a corporate or agency environment
• Strong paid search/SEO background 
• Highly organized/strong attention to detail with strong copy development, project management, and organizational skills 
• Strong grasp of Microsoft Office Suite (Outlook, Word, Excel); proficiency with Google Analytics and web analysis tools
• Ability to work under deadline pressure, prioritize multiple projects/programs and consistent follow-through are a must
• Graphic design and video production experience is preferred 
• Experience in the building product or building safety industry a plus