Position Objectives: 

• To conceptualize media strategy and generate specialized media coverage for PETA's Humane Education initiatives, youth campaigns,?and of the children and teachers actively promoting animal rights

• To contact and correspond with media representatives 

Primary Responsibilities and Duties: 

• Brainstorm, plan, and carry out new media outreach strategies for PETA’s youth-focused campaigns, including Humane Education, Teachkind, peta2, and PETA Kids? 

• Set the vision for media strategy promotion PETA’s youth-focused campaigns and lead and manage related projects ensuring their successful completion 

• Research, identify, develop, and coordinate pitches and correspondence that promote animal rights messages and generate media coverage for PETA’s youth-focused campaigns

• Research and identify appropriate local and national media outlets for placing coverage of PETA's youth-focused efforts 

• Develop contacts and establish productive and effective relationships with media representatives

• Adapt to new plans and opportunities quickly, adjust media outreach strategies, and enact plans based on success and analytics 

• Research and stay on top of current teaching, parenting, and youth trends in media and track and/or interact with those reporters that are relevant to PETA's youth-focused campaigns? 

• Represent the organization to the media 

• Keep informed about PETA's work and media coverage 

• Keep informed about local and national news stories and track those that are relevant to PETA's campaigns 

• Perform any other duties assigned by the supervisor 

• Degree in a related field or equivalent experience working in a professional environment 

• Minimum of three to five years of professional working experience in public relations, communications, or the media industry, preferably with an emphasis on education and/or kids 

• Previous project management experience will be helpful in this role 

• Demonstrated knowledge of and interest in youth culture and education

• Proven understanding of the current media landscape, including methods of maximizing outreach to growing and emerging mediums

• Ability to think strategically and creatively to achieve objectives and direct strategy 

• Willingness and ability to be on call and service rush news releases during weekend and evening hours 

• Demonstrated thorough knowledge of animal rights issues and campaigns 

• Proven ability to cultivate effective professional relationships with a variety of people 

• Demonstrated ability to work on multiple projects simultaneously 

• Proven ability to take initiative and follow-through? 

• Demonstrated ability to make sound judgments and work independently 

• Proven exceptional written and verbal communication skills 

• Proven excellent organizational skills 

• Proven ability to work well under pressure and meet tight deadlines 

• Professional appearance and adherence to a healthy vegan lifestyle? 

• Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues 

• Commitment to the objectives of the organization 

The salary range for this position is $52,500 - $68,950 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work. 

A list of benefits available to qualified employees is available here.

Application Deadline: 

Applications for this position will be accepted until December 25, 2024.

We may fill this job opening before the deadline if we find a qualified candidate.