San Francisco Bay Area, CA

Swickard Auto Group, a leading automotive organization in the Bay Area known for hospitality-driven operations and disciplined performance, is seeking an experienced General Sales Manager (GSM) for one of our high-volume import dealerships in the Bay Area.

This is a confidential leadership opportunity for a steady, process-focused operator who knows how to drive volume, grow people, and deliver a premium guest experience without high-pressure tactics.

Responsibilities:

• Total variable operations across new, pre-owned, digital retail, internet/BDC, and F&I partnerships.
• Daily sales execution built on appointment preparation, consistent communication, and accountable follow-through.
• Sales management development—coaching desk managers, internet leaders, and advisors toward predictable, repeatable performance.
• Cross-department partnership with service and parts to keep the guest experience smooth from hand-off to delivery.
• Inventory leadership: trade appraisals, aging control, pricing, and strategic management of new-car allocation and used-car acquisition.
• Key performance outcomes: volume, front/back gross performance, digital close rates, lead response times, and CSI/NPS.
• Brand reputation & market presence, aligned with Swickard’s commitment to integrity, community, and long-term relationships.

Qualifications:

• Demonstrates a high “HQ” (Hospitality Quotient) consisting of kindness & optimism, intellectual curiosity, work ethic, empathy, self-awareness, and integrity.
• Proven success as a GSM or senior desk manager in a high-volume import or domestic store.
• A leadership approach rooted in clarity, preparation, and steady accountability.
• Ability to build strong teams—coaching managers and advisors to operate with discipline and consistency.
• Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes.
• Strong operational instincts around inventory, pricing, and market dynamics.
• A guest-first mindset that aligns with Swickard’s hospitality-first culture.

Physical Requirements

• Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone.
• Standing and Walking: There may be times when the general sales manager needs to stand, walk around the dealership, or attend meetings.
• Reaching and Bending: The manager may need to reach for files, supplies, or equipment.
• Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment.

Benefits of Working at Swickard:

• Career Path –Swickard isn’t just a J-O-B. You’ll learn and grow into different roles and be able to take on new leadership responsibilities.
• Aggressive executive-level pay plan with performance incentives
• Full benefits package (medical, dental, vision, PTO, 401k)
• Strong, stable traffic in a high-demand Northern California market
• The backing of a growing, hospitality-led automotive group with clear standards and long-term vision
• A discreet, confidential process for seasoned leaders exploring their next step
• We are an Equal Opportunity Employer and value diversity and inclusion at our company

About Us:

• We were founded in 2014 by Jeff Swickard in Wilsonville, OR.
• We’re a hospitality company that happens to sell cars, parts, and service.
• We are a team. Everyone plays a role in our success.
• Culture: We want to be our customers’ favorite place to purchase, lease, or service their vehicle and we want to be your favorite place to work!
• Highline Brands: Swickard has positioned itself as a leader in highline brands such as Mercedes Benz, BMW, Volvo, Porsche, Lexus, Audi, Land Rover, and more.
• We are consistently ranked as one of the fastest growing dealership groups in the US by Automotive News.

Most people have a stressful experience buying or servicing their car. It shouldn’t be that way. We’re looking for people as crazy as we are about revolutionizing the car-buying experience, and it starts with hospitality. Hospitality isn’t just what we do, it’s who we are. We need exceptionally talented individuals to join our mission and embark on a challenging, rewarding career. Do you have what it takes?