Advertising & Marketing Manager

Madison, WI | Certco, Inc.

Make your mark. Lead with purpose. Build something that lasts.

Certco, Inc. is looking for a driven Advertising & Marketing Manager who’s ready to take the next big step in their career. This is more than a management role—it’s an opportunity to lead, innovate, and leave a lasting impact on independent retailers, brands, and communities across the Midwest.

We’re proud to share that Certco was recently named one of USA Today’s Best Companies, and this role plays a key part in shaping the future of our marketing services and retail media network.

Why This Role Stands Out

• Advance your career by leading a talented marketing team across digital, print, eCommerce, and retail media
• Make a name for yourself by owning high-visibility marketing initiatives that directly support retailer growth
• Influence the grocery industry by partnering with retailers, CPG brands, and technology providers
• Create lasting impact by developing programs that help independent grocers compete and thrive
• Join an award-winning company recognized on USA Today’s Best Companies list

What You’ll Do

• Lead, mentor, and develop a high-performing marketing services team
• Oversee omni-channel marketing strategies that support Certco’s brand and retailer touchpoints
• Act as a key marketing partner to retailers, internal teams, and vendor partners
• Drive eCommerce, digital marketing, and retail technology initiatives
• Use data, dashboards, and performance metrics to inform strategy and decision-making
• Represent Marketing Services both internally and externally, including in-store retailer visits

What You Bring

• 7–10 years of progressive marketing experience with people and project leadership
• Strong expertise in retail, digital, and omnichannel marketing
• A strategic mindset paired with hands-on execution
• The ability to influence, collaborate, and lead in a fast-paced environment
• A passion for innovation, team development, and continuous improvement

Why Certco

At Certco, you’ll find stability, purpose, and the chance to do meaningful work that supports local businesses. Our people-first culture, industry leadership, and recent recognition as a USA Today Best Company make this an exciting time to join our team.

Ready to take the next step and make a lasting impact?
Apply today and help shape the future of marketing at Certco.

Position Summary

The Advertising and Marketing Manager oversees the day-to-day operations of marketing functions, programs and staff.

The Manager is responsible for the implementation and execution of marketing initiatives designed to achieve Certco, Inc.’s marketing objectives and support retail owner growth. Reporting to the Director of Retail Advertising and Marketing, this individual will lead and mentor marketing professionals who have a variety of skills. The Marketing Manager is responsible for representing Marketing Services to Certco conventional retailers and to Consumer Packaged Goods (CPG) companies. This role requires a thorough knowledge of the entire Marketing Services portfolio to effectively grow Certco's retail media network. The manager will also concentrate on eCommerce and technology solutions and partners, including white label and marketplace options, that will grow sales and profits and that afford the brand and retail owners to effectively compete in the ever-changing independent grocery business. 

Essential Job Functions and Responsibilities

Team Leadership & Management:

• Lead, mentor, and/or develop marketing services team members who focus on traditional and digital marketing tools and platforms.
• Conduct weekly one on one meetings with direct reports to discuss work priorities and performance.
• Set clear team and individual goals, provide regular feedback, and conduct performance reviews for direct reports.
• Oversee and manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to a high design standard in accordance with Certco, Inc. branding guidelines.
• Work with Marketing Services leadership and colleagues to establish Certco, Inc. website and social media strategy.
• Stay abreast of new social media strategies to support store promotional activity.

Marketing Project Management

• Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touch points. 
• Define program objectives, target audiences, key messaging, and review measurement to refine. 
• Collaborate with cross-functional teams to ensure alignment and integrated marketing efforts.
• Oversee external vendors partnerships and collaborate with them to develop marketing campaigns to grow Certco, Inc retailer sales customer engagement as well as brand growth.
• Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely.
• Oversee upcoming marketing digital calendars and subsequent performance metrics for 
• Retailers, internal stakeholders and brands.
• Meet three to five retailers at store locations each quarter including coordinating store visits with Retail Business Consultants (RBC).

Marketing Retailer Program Management

• Collaborate with the leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services.
• Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs. This includes presenting to cross functional internal stakeholders for buy-in and support.
• Understand applicable Point of Sale (POS) technologies and accessible data/gaps.

Strategic Execution

• Contribute to the development of the overall marketing execution, aligning with company goals and objectives.
• Facilitate market research and competitive analysis to determine opportunities.
• Stay up to date with the latest marketing trends, technologies, and best practices.
• Vet outside vendor suppliers as needed to operate more efficiently as a marketing services department and provide needed retailer support.

Reporting & Analysis

• Lead the development of meaningful data touchpoints and dashboards to report timely performance metrics to internal and external stakeholders.
• Oversee the tracking and analysis of key marketing metrics to measure the effectiveness of campaigns and programs.
• Provide monthly department performance recaps to the Director of Retail Advertising and Marketing.
• Utilize data to inform decision-making and optimize marketing strategies.
• Other duties as assigned by management.

Other Essential Requirements

• Be regular in attendance and comply with the Company Attendance Policy
• Must be insurable for auto insurance coverage and possess a valid driver’s license

Knowledge, Skills, and Abilities

• Proven ability to lead and motivate a team.
• The ability to manage multiple complex projects simultaneously.
• Strong understanding of consumer behavior, retail marketing tactics and omnichannel strategy.
• Experience developing and executing successful marketing programs across various channels.
• Excellent understanding of digital marketing principles and best practices.
• Proficiency with marketing tools, CRM systems, and analytics platforms
• Strong analytical skills with the ability to interpret data and generate actionable insights. 
• Excellent communication, presentation, and interpersonal skills. 
• Strong organizational and time management skills.
• Ability to thrive in a fast-paced and dynamic environment.

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 7-10 years of progressive experience in marketing roles, with demonstrated experience in managing people, projects, and marketing programs.

Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.