Supervisor

Senior Director, Marketing

Background

The International Youth Foundation is a global nonprofit with an exceptional 35-year history of connecting young people with economic opportunities to transform their lives. Our team is composed of global experts in creative problem solving at the systems level, and partnering with youth, school systems, technical training institutions, and global employers to scale what works for both youth and employers.  

The International Youth Foundation partners with governments, private foundations, and global leaders like Google, Hilton, Caterpillar, Fed-Ex, McDonalds and Burberry —companies that employ millions of young people—to provide essential life skills and industry-specific training, guiding them into meaningful employment. We have a particular expertise and an extended team in Latin America, the US and Sub-Saharan Africa.  

Since its inception, International Youth Foundation has made a global impact, reaching youth in 182 countries through more than 600 local partners, directly serving over 8 million young people in-person and reaching another 6 million online. 

Position Summary

IYF is looking for a lifecycle marketing pro who wants to drive impact and build a life filled with purpose.   

The Lifecycle Marketing Manager is responsible for owning lead intake, segmentation, and nurture across IYF’s full marketing funnel. This role translates IYF’s demand generation strategy into well-executed journeys that engage funders, partners, employers, and donors at the right time with the right message. This is a hands-on role focused on lifecycle design, execution, operations, and performance reporting. 

Essential Functions

• Own lead intake, lifecycle stage management, and audience segmentation across all inbound and outbound marketing efforts. 
• Design, build, and optimize nurture journeys for key audiences, including corporate funders and foundations. 
• Lead email marketing strategy beyond newsletter production, including automated campaigns, targeted sends, and behavior-based communications. 
• Build and maintain marketing automation workflows, lead scoring models, and lifecycle automation in alignment with marketing and business development priorities. 
• Own day-to-day marketing automation operations, including data hygiene, list management, campaign setup, QA, and documentation. 
• Produce regular performance reporting on funnel health, engagement, and conversion to support decision-making by Marketing and Business Development. 
• Collaborate with Business Development and Programs teams to align lifecycle messaging with relationship stage and revenue goals. 
• Identify opportunities to improve conversion, engagement, and retention through testing, iteration, and optimization. 
• Perform other duties as requested.

REQUIRED SKILLS

• 5+ years of experience in lifecycle, email, or marketing operations roles 
• Hands-on experience managing a marketing automation platform including workflows, segmentation, and reporting 
• Proven ability to design and execute multi-step nurture journeys 
• Strong analytical skills and comfort working with funnel and engagement data 
• Excellent project management and cross-functional collaboration skills 
• Experience working closely with business development or revenue teams 
• Understanding of attribution concepts and lifecycle measurement 
• Fluent in English, both oral and written. 
• Cross-cultural communication and competency
• Excellent computer skills using MS Office products including Word, Excel, Outlook and PowerPoint.

Classification

Full-time, Exempt

Location 

Remote, US, Colombia, or Mexico

Culture and Values 

At IYF, We seek leaders who are…

• Purpose-driven: self-motivated by the mission to grow our organization and transform the future for youth globally. 
• Self-accountable: able to deliver on commitments with minimal oversight, thriving in a high-functioning, entrepreneurial team. 
• Growth & learning-oriented: seeking better solutions and improvements to drive growth and innovation cross the org. 
• Empathetic and collaborative: skilled at building relationships, working effectively across cultures, and elevating team performance. 

We strongly encourage candidates of all different backgrounds and identities to apply. Each new hire is an opportunity for us to bring in a different perspective, and we are always eager to further diversify our organization. IYF is committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.