General Manager - Preston Ford

Position Summary

The General Manager is responsible for the overall leadership, profitability, and operational excellence of Preston Ford. This role is accountable for every department including Sales, Service, Parts, Collision Center (if applicable), Finance, BDC, and Administration. The General Manager develops leaders, drives performance, ensures exceptional customer experience, protects company assets, and creates a culture centered around accountability, growth, and servant leadership.

The General Manager is expected to operate the dealership as if they own it, making decisions that improve profitability, customer satisfaction, employee retention, and long-term market share while maintaining Ford standards and Preston Automotive Group values.

Not everyone is built for this job.

We’re not looking for someone who wants the title.

We’re looking for someone who wants the responsibility.

We’re looking for someone who is obsessed with building guests for life.

Preston Ford is one of the highest volume Ford dealerships in the country!

You’ll oversee three growing operations:

• Preston Ford
• Preston Commercial
• Preston Pre-Owned

This is not a turnaround.  

This is not a rebuild.

This is an opportunity to take an already exceptional team and build it into one of the premier Ford operations in America.

If your leadership style is sitting in an office reading reports and barking orders, this isn’t the place for you.

If you’re the first one on the showroom floor, the first one greeting guests, the first one coaching managers, the first one celebrating wins, and the first one owning the losses, we want to talk to you.

This is a hands-on leadership position. We believe the best General Managers lead from the front.

WHAT WINNING LOOKS LIKE

The automotive industry is changing faster than ever.

Inventory, pricing, and advertising still matter, but they are no longer enough. The dealerships that will dominate the next decade are the ones that master the fundamentals while embracing the future.

At Preston Ford, winning means:

Build Guests for Life

We don’t measure success by selling vehicles.

We measure success by creating guests for life.

Every interaction should build trust, earn loyalty, and create lifelong advocates for the Preston brand.

Lead From the Front - Your office is wherever your team needs you.

The showroom.

The service drive.

The parts department.

The commercial center.

The used car lot.

Great leaders are visible, engaged, coaching, and inspiring every day.

Develop Championship People

Build leaders.

Coach daily.

Hold people accountable.

Celebrate wins.

Create a culture where associates love coming to work because they know they’re growing professionally and personally.

Embrace AI and Innovation

Technology isn’t replacing great leaders.  It’s making great leaders even better.

We expect our General Managers to embrace AI, leverage technology, and continually look for ways to make our teams smarter, faster, and more efficient.

Be Active on Social Media

Our guests want to know who we are before they ever walk through our doors.

Tell your team’s story.

Celebrate your associates.

Highlight your guests.

Build your dealership’s brand every single day.

Build an Unmatched Community Reputation

Winning isn’t confined to the dealership.

Volunteer.

Support local organizations.

Coach youth sports.

Serve on community boards.

Be known as a leader who makes the entire community stronger.

Drive Profitable Growth

Sales matter.

Service matters.

Parts matter.

Body Shop matters.

Commercial matters.

Pre-Owned matters.

We expect excellence across every department because that’s what world-class dealerships deliver.

WHO YOU ARE

You have successfully led a high-volume dealership.

You know how to develop people, not just manage them.

You thrive on accountability.

You love competition.

You understand that culture is a competitive advantage.

You don’t make excuses.

You own the results.

You never stop learning.

Most importantly, you’re willing to roll up your sleeves and do whatever it takes to help your team win.

WHY PRESTON?

Preston Ford is already one of the highest volume Ford dealerships in America.

You’ll inherit a strong team, a winning culture, and an organization committed to continuous improvement.

You’ll also enjoy living on Maryland’s beautiful Eastern Shore, just minutes from the Chesapeake Bay, waterfront communities, world-class boating, and some of the East Coast’s best beaches.

This is more than a job.

It’s an opportunity to leave a legacy.

Minimum Qualifications

Minimum 10 years of automotive retail experience. 
Minimum 5-7 years in dealership executive management. 
Ford dealership leadership experience preferred. 
Proven success leading a high-volume dealership. 
Strong understanding of Fixed Operations and Variable Operations. 
Strong financial statement knowledge and the ability to analyze dealership financial performance. 
Demonstrated leadership, coaching, and employee development skills. 
Excellent communication, organizational, and problem-solving abilities. 
Ability to recruit, develop, and retain top-performing talent. 
Valid driver's license with an acceptable driving record. 
Primary Responsibilities

Financial Performance

Deliver annual Net Profit and Return on Sales objectives. 
Maximize profitability across all departments. 
Maintain healthy cash flow and control departmental expenses. 
Improve gross profit while protecting sales volume and market share. 
Manage inventory investments and frozen capital. 
Analyze dealership financial statements and take corrective action when necessary. 
Protect dealership assets and ensure long-term financial stability. 
Sales Leadership

Responsible for achieving:

New Vehicle Sales Objectives 
Used Vehicle Sales Objectives 
Ford Sales Effectiveness 
Market Share Growth 
Fleet and Commercial Sales Growth 
F&I Performance 
Customer Retention 
Used Vehicle Turn 
Inventory Age 
Digital Lead Performance 
Sales Process Compliance 
Provides leadership and accountability to the General Sales Manager, Used Car Manager, Finance Director, and BDC Manager.

Fixed Operations Leadership

Responsible for:

Customer Pay Sales Growth 
Warranty Performance 
Internal Gross Profit 
Service Absorption 
Technician Productivity and Efficiency 
Effective Labor Rate 
Parts Gross Profit 
Service Gross Profit 
Parts Inventory Management 
Repair Order Growth 
Mobile Service Growth 
Ford Pro Performance 
Quick Lane Performance 
Customer Retention 
Provides leadership and accountability to the Service Manager, Parts Manager, Fixed Operations Director, and Body Shop Manager.

Leadership & Culture

Develop and maintain a culture built on:

Integrity 
Accountability 
Urgency 
Teamwork 
Respect 
Servant Leadership 
Continuous Improvement 
Personal and Professional Growth 
Responsibilities include:

Recruiting, hiring, and retaining top talent. 
Coaching and developing department managers. 
Conducting performance evaluations and succession planning. 
Holding leaders accountable to performance standards. 
Promoting employee recognition and engagement. 
Resolving employee concerns professionally and consistently. 
Reinforcing the Preston Automotive Group culture throughout the organization.

Customer Experience

Responsible for maintaining exceptional customer satisfaction through:

Sales NPS Performance 
Service NPS Performance 
Online Reputation Management 
Google Review Scores 
Customer Retention Initiatives 
Timely Resolution of Customer Concerns 
Compliance with Ford Customer Experience Standards 
The General Manager is expected to personally lead the resolution of escalated customer issues and ensure exceptional ownership experience.

Inventory Management

Responsible for:

Maintaining the proper inventory mix. 
Managing inventory age and turn. 
Controlling frozen capital. 
Overseeing pricing strategy and market competitiveness. 
Leading vehicle acquisition efforts. 
Managing appraisal processes. 
Executing wholesale strategies. 
Maximizing Ford allocation opportunities. 

Recruiting & Talent Development

Maintain a fully staffed, high-performing dealership by:

Recruiting exceptional talent across all departments. 
Developing future leaders through coaching and mentoring. 
Promoting from within whenever possible. 
Building a strong leadership succession plan. 
Creating an environment where employees can grow and succeed. 
Compliance & Risk Management

Ensure compliance with all applicable:

Ford Motor Company standards. 
Preston Automotive Group policies and procedures. 
Federal, state, and local regulations. 
FTC and consumer protection requirements. 
OSHA safety standards. 
Human Resources policies. 
Finance and insurance compliance requirements. 
Privacy and data security regulations. 
Key Performance Indicators (KPIs)

Financial Performance

Net Profit 
Return on Sales 
Expense Control 
EBITDA 
Cash Flow 

Sales Performance

New Vehicle Sales 
Used Vehicle Sales 
Ford Sales Effectiveness 
Market Share 
Front-End Gross Profit 
Back-End Gross Profit 
Finance PVR 
Product Penetration 

Fixed Operations

Service Absorption (Target: 100%+) 
Customer Pay Sales 
Total Service Sales 
Total Parts Sales 
Effective Labor Rate 
Technician Productivity 
Repair Order Count 
Gross Profit 

Customer Experience

Sales NPS 
Service NPS 
Online Reputation 
Customer Retention 

Inventory Management

Inventory Age 
Inventory Turn 
Days Supply 
Frozen Capital 
Used Vehicle Acquisition 
Leadership & People

Leadership & People

Employee Turnover 
Internal Promotions 
Hiring Success 
Leadership Development 
Employee Engagement 
 

Leadership Expectations

A Preston Ford General Manager is expected to:

Lead with integrity and professionalism. 
Create a culture of accountability and high performance. 
Develop future leaders through coaching and mentorship. 
Make timely, data-driven business decisions. 
Build and retain exceptional teams. 
Deliver outstanding customer experiences. 
Foster collaboration across all departments. 
Embrace innovation and continuous improvement. 
Represent Preston Automotive Group and the Ford brand with excellence in the community. 
Operate the dealership with an ownership mindset, balancing profitability, customer satisfaction, employee engagement, and long-term sustainable growth.

 HOW TO APPLYIf this sounds like you, we want to hear from you.Email the following to:pagleaders@prestonmotor.comInclude the following:

• A 60-second video introducing yourself and explaining why you’re the right leader for Preston Ford.
• Your resume.
• Three professional references.

If you’re looking for an easy General Manager position, this isn’t it.If you’re looking for an opportunity to lead one of America’s premier Ford dealerships, build guests for life, develop championship people, and make a lasting impact on an incredible organization, we look forward to meeting you.Be All In. Own It. ONEPAG.