Description
Partnerships Strategy & Ecosystem Development
- Architect and execute G10’s partnerships strategy across:
- Ecommerce consultants & fractional COOs
- Platforms and tech partners (Shopify ecosystem, ecommerce tools)
- Lead aggregators and matchmakers
- 3PL-to-3PL referral relationships
- Industry associations and networks
- Design partner program structures, including referral models and activation frameworks
- Recruit, onboard, and activate high-leverage partners
- Develop enablement materials (pitch decks, ICP definitions, positioning frameworks)
- Drive joint marketing initiatives (events, webinars, content, conferences)
Attribution & Revenue Accountability
- Design and own the partner attribution model
- Define attribution logic (sourced, influenced, multi-touch as appropriate)
- Architect Salesforce workflows for referral tracking and campaign tagging
- Build reporting dashboards for partner-sourced pipeline and revenue contribution
- Establish performance benchmarks and ROI accountability by partner
Performance Optimization
- Own partner performance metrics:
- Leads generated
- SQL conversion rates
- Pipeline contribution
- Revenue sourced and influenced
Build structured feedback loops with Sales, Marketing, and RevOps
Continuously improve partner quality and pipeline impact
Requirements
- 5–10 years of experience leading partnerships, alliances, or ecosystem programs
- Proven track record of building partnerships into repeatable, revenue-generating channels
- Deep understanding of ecosystem-driven acquisition in ecommerce, logistics, SaaS, or agency environments
- Strong Salesforce expertise (highly preferred), including:
- Workflow architecture
- Referral tracking automation
- Campaign attribution modeling
- Revenue reporting frameworks
- Experience designing attribution models—not just reporting on them
- Strong analytical and operator mindset with comfort owning pipeline metrics
- Executive-level communicator capable of influencing both external partners and internal stakeholders