Department: Marketing

Social Media | Influencer Marketing | Creator Partnerships | Affiliate Growth

Onsite – Tustin, CA | Full-Time

Salary Range: $120,000–$145,000 based on experience
Annual Bonus based on company performance

IDEAL BACKGROUND

Ideal for a Senior Social Media Manager who has recent experience managing Instagram, Facebook, & TikTok accounts for consumer brands, and has experience managing influencer & creator partnerships. Is ready to step into a broader leadership role.

THE RUNDOWN

The Celluma team has big aims – to make a profound impact on global wellness.

Transforming just one person’s life - helping them feel better, regain confidence, and live healthier - is a feeling that can only be experienced. We live for it.

For 15 years, Celluma Light Therapy has helped people around the world improve their lives through the therapeutic power of light. As a leader in the category, we’ve experienced rapid growth over the last few years. The next phase of our growth is expanding awareness, cultural relevance, and helping millions more people discover the benefits of light-based wellness.

Demand for LED light therapy continues to accelerate across skincare, recovery, pain relief, hair growth, and longevity. Celluma sits at the center of this fast-growing category with a reputation built on science-backed research, clinical credibility, FDA-cleared technology, and professional trust.

We are looking for a Head of Social & Creator Partnerships to lead Celluma’s social presence and build a thriving network of creators and partners who amplify our brand.

This role is responsible for all social media accounts and building Celluma’s creator ecosystem as a growth channel - expanding reach, fueling authentic storytelling, and generating incremental revenue through creators, influencers, and affiliate partners. 

This role comes with real ownership. You’ll have meaningful decision-making agency, creative freedom, and the ability to move ideas from concept to execution without layers of bureaucracy. This is a collaborative team that values curiosity, initiative, and experimentation.

WHERE YOU FIT IN

This role sits at the intersection of social media, creator partnerships, and affiliate growth. 

The primary audience focus is direct-to-consumer, while also helping grow Celluma’s presence and key opinion leader partnerships within the professional B2B aesthetic and healthcare community.

As a primary function, you will lead Celluma’s organic social strategy & execution. You will also own building and managing a network of UGC creators, influencers, and affiliate partners who authentically advocate for the brand.

You will collaborate closely with our Creative team, Performance Marketing, eCommerce, Customer Experience, Professional Marketing, and external creators & vendors.

This role begins with broad ownership and is designed to grow into leadership of Celluma’s broader social, creator, and affiliate ecosystem as the brand expands.

 

IF YOU…

• Love the idea of joining a globally recognized wellness brand to expand its reach, awareness, and cultural impact
• Have proven experience leading social media strategy & execution for a consumer brand over $20m in annual revenue
• Have an insatiable thirst for data insights on engagement, sales, and performance
• Love researching and jumping on emerging trends
• Have a creator’s eye for visual storytelling and compelling content
• Take pride in writing hooks and captions that stop the scroll
• Enjoy building authentic relationships with creators and influencers
• Are highly organized and enjoy building systems, calendars, and workflows
• Like having ownership and seeing your ideas move quickly from concept to execution
• Are inseparable with your phone, instinctively capturing moments and content opportunities

...then please read below and apply today!

THE ESSENTIAL FUNCTIONS

Social Media Leadership

• Own the organic social media strategy across Instagram, TikTok, Facebook, LinkedIn, Reddit, YouTube Shorts, and emerging platforms
• Plan and maintain a social media calendar aligned with marketing campaigns and launches
• Create and publish engaging posts, reels, stories, and short-form video
• Identify cultural moments and trends where Celluma can participate authentically
• Maintain a consistent brand voice across platforms
• Create organic social briefs for creative design & external partners

Content Creation

• Concept and script social-first content that translates light therapy science into accessible stories
• Brief designers, photographers, and videographers on social-ready content needs
• Capture in-house content including product demos, educational moments, and lifestyle storytelling
• Assist in directing external shoots when needed

Creator & Influencer Partnerships

• Lead our UGC program for capturing content for organic & paid media
• Identify and recruit creators, influencers, and industry voices aligned with the brand
• Evaluate inbound partnership opportunities and negotiate collaborations
• Script and brief creators on messaging and content direction for our UGC program
• Ensure deliverables are completed and aligned with regulatory requirements
• Integrate creator content into social, paid media, and website marketing

Affiliate & Creator Commerce

• Expand Celluma’s affiliate network using platforms such as ShopMy and Impact.com
• Recruit creators into commission-based affiliate partnerships
• Support creators in promoting Celluma products
• Monitor affiliate performance and strengthen high-performing partnerships

Performance & Optimization

• Track social performance including engagement, reach, follower growth, and traffic
• Identify top-performing content and recommend assets for paid amplification
• Test new formats, storytelling approaches, and creator collaborations
• Share regular reports on performance insights & recommendations with the marketing team & leadership

WHAT SUCCESS LOOKS LIKE IN THE FIRST 12 MONTHS

• Establish a clear social media strategy across existing and emerging platforms
• Grow audience & engagement across social accounts
• Establish a clear and differentiated social voice that elevates the Celluma brand
• Build a strong network of creators who authentically advocate for Celluma
• Scale our influencer & creator-driven affiliate ecosystem
• Help us build a network of both consumer and professional creator advocates
• Develop repeatable systems for sourcing and deploying UGC content
• Identify top-performing content that fuels paid media growth
• Help position Celluma as one of the most trusted brands in red light therapy
• Demonstrated success, communicated via performance metrics, consumer behavior, revenue, and ROI

PLATFORMS & TOOLS

Platforms you may work with include: Instagram, TikTok, LinkedIn, ShopMy, Impact.com, Shopify, Meta Ads Manager, and modern social analytics tools.

THE QUALIFIERS

Required

• 4–6+ years of recent experience managing social media marketing & accounts for consumer product brands
• Collaborative, team player with a positive mindset
• Proven success growing social audiences and engagement
• Experience working with influencers or content creators
• Strong writing skills for captions and hooks
• Deep understanding of Instagram, TikTok, and emerging platforms
• Strong organizational and project management skills
• Skilled at analyzing performance metrics to refine strategy

We're thrilled if you have this too...

• Background in wellness, beauty, health tech, medical devices, or medical aesthetics
• Experience with both consumer & practitioner B2B marketing
• Hands-on experience producing short-form video content
• Experience managing creator partnerships at scale
• Experience with affiliate platforms such as Impact, ShopMy, LTK, or similar
• Experience working with regulated products or medical devices
• Experience producing or directing photo/video content

ABOUT US

BioPhotas, Inc. - the makers of Celluma Light Therapy - is here to help as many people (and pets) on the planet feel better, look their best, and live brighter through the vast and growing therapeutic benefits of low-level light therapy. We believe your body is capable of more, and we create solutions to help safely restore your body's natural ability to recover and repair.

Celluma is the global leader in professional-grade LED light therapy. Based on NASA-developed technology and backed by decades of clinical studies, our premium, medical-grade light therapy platform is considered the gold standard of LED light therapy in the clinical aesthetics and wellness space. We are the #1 most awarded LED brand in the world, and are trusted by clinicians and at-home users in over 100+ countries.

Just like plants, humans are built to run and thrive on light. We are witness everyday to how the natural powers of light can transform lives—and we’re just getting started. Consider joining the movement, and apply today!