Why join the GoMacro team?

We’re a company that is driven by a unique core ideology we call The GoMacro Way, which is based upon authenticity, generosity, and compassion for people and the planet. We operate with integrity, we create with passion, and we conduct ourselves with humility. We seek growth-minded people who are inspired by challenges, encouraged by camaraderie, and excited about being leaders at every level. Become part of a team where everyone is heard, valued, and empowered to influence positive change in their local and global community.

How GoMacro’s history shapes who we are today?

During her 2003 battle with cancer, co-founder Amelia Kirchoff created the first MacroBar® recipe in her kitchen on the Wisconsin family farm. In the years following, Amelia and her daughter and co-founder Jola began spreading awareness for the power of a balanced, plant-based lifestyle through GoMacro’s healthy and delicious MacroBars, which are now available in stores nationwide.  

Today, our work is still guided by the values upon which Jola and Amelia built GoMacro: Live Long, Eat Positive, Give Back, Tread Lightly, and Be Well. It’s our goal to inspire people to have a healthy body, sharp mind, and bold spirit—and we believe doing fun, and meaningful work is part of that.   

Join us as we make the world better, one bite at a time!

Position Description: 

The Social Media Partnerships Coordinator is responsible for managing influencer partnerships, brand ambassador programs, and day-to-day community engagement across social platforms. Working closely with the Social Media Manager and Digital Content Coordinator, this role supports the growth of the brand’s social presence through authentic relationships with creators and direct engagement with the brand’s online community. 

This role plays an important part in expanding brand reach and relevance by identifying and activating creators who align with the brand’s values and audience. The role also ensures the brand maintains a strong, consistent presence through thoughtful community interaction and proactive relationship building. Additional responsibilities and expectations are outlined below. 

Primary Responsibilities:

• Source, vet, and manage influencer partnerships, including negotiation, briefing, and execution of campaigns. 
• Oversee the brand ambassador program, including recruitment, goals and incentives, and ongoing relationship management. 
• Manage deliverables, timelines, contracts, and campaign coordination across marketing initiatives. 
• Support management of program budgets, assisting with spend tracking and payment processing to ensure accurate budget oversight and efficient use of resources. 
• Track influencer and ambassador performance, reporting on reach, engagement, and overall campaign impact. 
• Manage daily social media community engagement, including responding to comments, messages, and tagged content. 
• Track content performance and provide insights that inform future content development. 
• Engage with relevant creators, brands, and cultural conversations to strengthen the brand’s presence beyond owned channels.
•  Brainstorm and develop new content ideas in collaboration with cross-functional partners, ensuring alignment with broader campaigns and marketing priorities. 

Ideal Candidate:

• Must be a self-starter and take initiative
• Must have excellent organizational skills and attention to detail
• Ability to prioritize and manage time effectively
• Strong communication skills; speaking, presenting, writing, and editing
• Comfortable being on-camera and executing brand-appropriate TikTok trends
• Prior Food and Beverage industry a bonus, but not required

 Skills Required: 

• 3+ years in an influencer management, brand ambassador program management, or similar role. 
• Strong relationship management and communication skills. 
• Deep understanding of influencer ecosystems and social media culture. 
• Ability to track and report on campaign performance and engagement metrics. 
• Strong attention to brand voice and community engagement best practices. 
• Ability to proactively identify needs, independently manage priorities, and drive tasks through completion. 

Education/Training Required:

Bachelor’s degree, Marketing or Communications preferred

Travel Required:

Minimal travel required