Scope of Position: The Marketing Manager – Content and Digital is responsible for leading the development and execution of content and digital strategic marketing plans that drive brand awareness, engagement, and lead generation across all lines of business and retain existing ones. This role has a dedicated focus as the internal subject matter expert for the Museum audience.

This role owns all content development and digital channels, including website, SEO, organic and paid media, and analytics, ensuring alignment with go-to-market strategies and business objectives. The position works cross-functionally with Line of Business leaders, Sales, and external partners to deliver high-impact campaigns and storytelling that support revenue growth and position ECI as a thought leader.

Success in this role requires both strategic thinking and hands-on execution, strong collaboration skills, a deep understanding of how content and digital marketing drive measurable results, and a commitment to the company’s core values: People-First, Forward-Thinking, and Partnership.

Supervisory Responsibilities: No direct supervisory responsibilities; however, the role will manage outside partners.

Primary Duties and Responsibilities:

Content & Thought Leadership

• Lead development of marketing content, including blogs, case studies, testimonials, project profiles, video, and sales materials.
• Maintain editorial calendar and ensure consistent, high-quality, SEO-driven content aligned with line of business priorities.
• Collaborate with internal SMEs to position ECI as a thought leader across all lines of business.

Strategic Planning & Market Positioning

• Develop annual and quarterly marketing plans with measurable objectives aligned to business goals.
• Define positioning strategies and ensure messaging consistency across all channels.
• Establish targets, budgets, and forecasts in collaboration with senior leadership.
• Performance Indicators:
• Marketing plans delivered on time and aligned with corporate objectives.
• Achievement of defined KPIs for reach, engagement, and conversion.

Digital Marketing Leadership

• Oversee all digital marketing efforts, including corporate websites, organic social, paid media, and search marketing.
• Leverage marketing technology stack and automation tools to optimize performance.
• Stay current with emerging trends, technologies, and best practices in digital marketing.

Analytics & Optimization

• Create, track, and report analytics across platforms.
• Extract actionable insights to inform future strategies and improve ROI.
• Develop nurturing workflows to convert leads and enhance retention.
• Conduct testing and use insights to continuously improve campaign effectiveness.

Campaigns & Lead Generation

• Execute integrated campaign strategies through content and digital channels to drive lead generation and retention.
• Develop and optimize nurture workflows to drive lead conversion and retention.
• Assist with proposals and pitches through tailored content and messaging

Museum Audience SME

• Serve as the marketing subject matter expert for the Museum line of business.
• Develop and ensure the successful execution of the Museum Line of Business annual Marketing Plan
• Shape messaging and content strategy based on audience insights and industry trends.
• Attend industry events to stay connected to the market.

Collaboration & Communication

• Partner with Line of Business SMEs, Sales, and vendors to ensure readiness for campaign execution and lead follow-up.
• Provide on-brand, on-message materials to support Museum Sales initiatives.
• Present strategies, budgets, and results to senior leadership and external partners.
• Coordinate video projects, manage content assets, and support award submissions.
• Assist in revenue-generating client projects and track related marketing budgets.

Qualifications

• Bachelor’s degree or MBA in Marketing, Business, or Communications; minimum 3 years of related experience.
• Proven success in paid search, paid social, and website management
• Experience developing integrated marketing plans and campaigns.
• Expertise in marketing automation, CRM tools, and digital platforms.
• Strong communication and organizational skills.
• Analytical ability to forecast trends and optimize strategies.

Travel: Approximately 10%.

Physical Demands: Primarily sedentary; reasonable accommodation available.

Disclaimer: This description outlines key responsibilities and competencies, but is not exhaustive. Duties may change as business needs evolve.

Perform all other duties and responsibilities as assigned by management.

Physical Demands: No special skills are required; May sit for long periods and work at a computer. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Please note that this job description is not intended to be a comprehensive list of duties and responsibilities required for this position. Duties and responsibilities may change at any time with or without notice.