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Marketing Director
Remote Worker - N/A • Sales Department
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Job Type
Full-time
Description
  As TSI Touch’s Marketing Director, you will play a key leadership role in shaping and sharing the story of our products and services with the world. You will serve as the chief advocate for key product features and benefits, ensuring our messaging resonates with customers, partners, and the broader market.
In this role, you will be responsible for crafting and executing marketing strategies, particularly around new product launches, feature rollouts, and brand positioning. You will work closely with the sales team, leadership, and external partners to deliver impactful campaigns that drive awareness and growth.
This role calls for someone who combines strategic vision and execution — and who actively leverages AI tools and modern marketing technology to deliver higher-quality results.
This is a full-time, hybrid position with occasional travel to industry trade shows, customer and partner locations. You will report directly to the Executive Vice President.
Key Responsibilities:

Strategy & Campaigns

  • Develop and execute comprehensive marketing strategies and campaigns to drive brand awareness, demand generation, and product adoption.
  • Think creatively and challenge conventional approaches — bringing fresh ideas and innovative campaign concepts that differentiate TSI Touch in the market.
  • Conduct market and competitive research to refine strategies and identify opportunities.
  • Track, analyze, and report marketing performance metrics and ROI to executive leadership. 
  • Ability to balance strategic thinking with execution.

Brand, Content & Design

  • Own brand identity and ensure consistency across all channels, materials, and customer touchpoints — maintaining a high standard of visual quality and creative execution.
  • Create compelling messaging, positioning, and collateral for new product and service launches.
  • Manage and optimize digital marketing efforts, including website content, email campaigns, SEO/SEM, and social media presence.
  • Use data and analytics to  continuously improve search performance, digital reach, and campaign conversion. 
  • Leverage AI tools and modern marketing technology to increase efficiency, accelerate output, and deliver higher-quality work across all marketing functions.

Partner & Sales Enablement

  • Collaborate with sales leadership to ensure marketing and sales are aligned for maximum impact.
  • Be a product expert —  deeply understanding and communicating the value of TSI Touch's full solutions portfolio to customers, partners, and the broader market.

Events & Trade Shows

  • Plan, coordinate, and attend key trade shows, industry events, and partner visits — representing      the TSI Touch brand with professionalism and purpose.

Requirements
  • BA/BS degree in Marketing, Business, Communications, or a related field or equivalent working experience.
  • Proven experience in marketing leadership, product/go-to-market strategies, and product management.
  • Excellent communication and storytelling skills with the ability to translate technical features into      customer values.
  • Hands-on experience with digital marketing platforms, SEO/SEM tools, analytics, campaign management, and AI      tools.
  •  Excellent communication skills along with the desire to provide the highest level of support to end-users and customers.
  •  Ability to travel up to 30% of the time for industry events, customer and partner visits.
  • Ability to thrive in a team environment and work independently as needed.
  •  Experience with CRM Software, marketing automation platforms, Microsoft 365 applications.
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