Sofwave™ Medical develops cutting-edge non-invasive aesthetic technologies used by leading physicians worldwide. We are fast-growing company with industry-leading, innovation, presently in the global expansion mode, fueled by a performance-driven culture. We are seeking a motivated Product Marketing Manager to help drive the success of our global product portfolio.

Role Overview

The Product Marketing Manager will play a key role in supporting the development and execution of marketing strategies for Sofwave’s products. Working closely with cross-functional teams—including Product, Sales, R&D, Clinical, and Regulatory—you will help position our technologies, create impactful marketing materials, and support product launches that strengthen Sofwave’s global market presence.

Key Responsibilities

• Partner directly with Sales leadership and ASMs to understand field needs and improve commercial execution
• Translate clinical data, KOL advocacy, and product differentiation into simple, powerful selling tools
• Build competitive response materials, objection handling guides, customer presentations, and ROI tools
• Support customer activation after purchase — helping practices launch successfully, drive utilization, and grow their Sofwave business
• Partner with PEAK Advantage to turn practice success into scalable programs, case studies, and best practices
• Identify strong customer stories and help convert them into commercial proof points
• Capture market feedback and competitive intelligence from the field and bring those insights back into Marketing
• Support regional programs, events, and customer engagement activities
• Ensure product launches and campaigns translate into measurable field adoption
• Ability to travel (US and International) 40%

Qualifications & Experience

• 3–5 years of product marketing experience, preferably in the medical device or aesthetic industry.
• Partner with global teams on localized GTM assets and market insights
• Bachelor’s degree in Marketing, Business, Biomedical Engineering, or related field.
• Strong presentation and communication skills, both written and verbal. Strategic storytelling and narrative development
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Team player with strong interpersonal skills and cross-functional collaboration experience.
• Working knowledge of medical device terminology and industry trends; clinical aesthetics experience a plus.
• Experience developing sales and marketing materials and supporting product training programs.
• Analytical mindset with a solid understanding of market dynamics and customer needs.
• Experience working with physicians / KOL’s
• Experience in premium brand positioning and category creation
• Support influencer & PR integration for product storytelling
• Strong project management discipline