About Guideline

Guideline is a global provider of ad intelligence and media plan management technology, powering the strategy, planning, and management of advertising buying and selling for the world’s leading enterprises. Our solutions deliver the industry’s most comprehensive and timely insights, enabling publishers, agencies, brands, investors, and consulting firms to optimize media performance and drive superior business outcomes.  

Guideline’s proprietary spend and pricing data represents approximately $200 billion in annual media investment across 65 countries, providing the most complete and transparent view of the global advertising marketplace available today. In 2026 we are accelerating our investment in analytics and AI-powered solutions for the advertising and capital markets industries. 

About the Role

The Insights team within Guideline is focused on developing and delivering high value data products and insights that drive client engagement and revenue across multiple sales teams.  The Data Scientist, Insights, will report to the Chief Insights & Analytics Officer. We are looking for a candidate with a strong command of data analytics, data modeling and forecasting techniques to join our team. 

This role is hybrid and requires 2 days per week in our Toronto office. 

Key Responsibilities 

• Analyze structured and unstructured data to generate actionable insights for clients. 
• Build and maintain client facing products including but not limited to predictive models for market trends and revenue forecasts for publicly traded companies.  
• Create visuals and narratives around data to shape conversations around trends within the data 
• Work with domain experts to develop features and test hypotheses relevant to equities and the overall advertising market.  
• Partner with product, data engineering and sales teams to embed insights into solutions that align with customer needs 
• Ensure data integrity, quality, and governance in all analytical work. 
• Stay informed of market trends, financial regulations, and modeling advancements relevant to advertising. 

Qualifications: 

• Bachelor’s Degree in computer science, statistics  or direct experience required 
• 3-5 years of experience with building data models and forecast 
• Proficient in Python coding, data analytics and machine learning 
• AWS, Snowflake experience a plus 
• Strong written and oral communication 
• Understanding of the financial markets a plus 
• Knowledge of the Ad/Media buying industry a plus 

Benefits:Guideline offers full-time employees a comprehensive benefits package based on location. Some benefits may include, but are not limited to: 

• Health, dental, life, and disability insurance
• RRSP with company match
• Paid time off and parental leave
• Teledoc Health services
• Employee recognition and referral bonuses

Equal Opportunity Employer: Guideline is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability, or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities, and veterans to apply.