Job Type
Full-time
Description
Key Responsibilities:
Product Strategy & Management
- Define and lead the product vision, roadmap, and lifecycle management for labeling solutions (e.g.,pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies).
- Drive innovation by identifying market trends, customer needs, and emerging technologies.
- Oversee product development processes, ensuring timely delivery, quality, and profitability.
- Establish pricing strategies and value propositions aligned with market positioning and margin targets.
Portfolio Management
- Optimize the product portfolio to balance growth, profitability, and operational efficiency.
- Develop process and conduct regular portfolio reviews, including product performance, rationalization, and investment prioritization.
- Partner with operations and supply chain to align product offerings with manufacturing capabilities and scalability.
- Lead new product introduction processes and stage-gate governance.
Marketing & Commercial Strategy
- Develop and execute integrated marketing strategies to drive demand, brand awareness, and customer engagement.
- Oversee market segmentation, competitive analysis, and customer insights to inform go-to-market strategies.
- Lead branding, digital marketing, trade shows, and customer-facing campaigns.
- Collaborate with sales leadership to enable effective selling tools, messaging, and training.
Leadership & Cross-Functional Collaboration
- Build and lead high-performing teams across product management, marketing, and portfolio strategy.
- Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution.
- Foster a customer-centric and innovation-driven culture.
Financial & Performance Management
- Own product line P&L, including revenue growth, margin performance, and ROI on product investments.
- Develop and track KPIs related to product success, market share, and marketing effectiveness.
- Support annual planning, forecasting, and long-term strategic planning.
- Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines.
Requirements
Qualifications:
- Bachelor’s degree in business, engineering, packaging, manufacturing, or related field; advanced degree preferred.
- 15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles.
- Experience in labels, packaging, printing, converting, or a related manufacturing environment is strongly preferred.
- Demonstrated ability to lead cross-functional initiatives from concept to launch.
- Strong business acumen, financial orientation, and customer-facing leadership skills.
- Experience managing teams and driving enterprise-level change.