Description
Mike Calvert Ford is proud to be the newest addition to the Vaughan Automotive Group family. As our newest acquired dealership, we're entering an exciting new chapter — bringing fresh energy, new opportunities, and renewed investment in our people and our customers. We're looking for a New Car Sales Director to lead the strategic direction of our new vehicle department — owning inventory ordering and pricing strategy, managing our relationship with Ford, and overseeing the New Car Manager and sales team to drive department-level performance.
Responsibilities
- Set overall strategy for new vehicle ordering, allocation, and stocking levels in partnership with Ford
- Manage the dealership's relationship with Ford Motor Company, including incentive programs, allocation requests, and factory communications
- Oversee pricing strategy for new vehicle inventory to balance turn rate, gross profit, and market competitiveness
- Directly manage and support the New Car Manager, providing guidance on team coaching, deal structure, and daily operations
- Analyze department-level KPIs (turn rate, gross profit, units sold, aging inventory) and adjust strategy accordingly
- Partner with the General Sales Manager and dealership leadership to align new car strategy with overall sales goals
- Monitor and report on new vehicle department performance to dealership leadership
- Ensure new vehicle merchandising, online listings, and promotions accurately reflect current inventory and incentives
Requirements
- Proven experience in new car sales management, with a strong understanding of factory ordering, allocation, and incentive programs
- Experience managing a manager or team lead within a new car department
- Strong understanding of new vehicle pricing strategy and inventory turn management
- Proven leadership and team development skills
- Strong analytical skills with the ability to interpret sales and inventory data
- Excellent communication and negotiation skills
Preferred Qualifications
- Direct experience working with Ford allocation and ordering systems
- Prior experience as a New Car Sales Director or New Car Manager at a Ford dealership
- Track record of improving new vehicle turn rate and gross profit